As part of new sponsorship deal, Priceless Japan will deliver stylish and unique experiences to local cardholders and also launch a major Priceless Surprise with global superstar and fashion icon Gwen Stefani and designer Keita Maruyama

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Tokyo, 15 December 2015 — MasterCard Priceless Japan announced today it has signed on as an official partner of Mercedes Benz Fashion Week Tokyo in order to deliver even more benefits to cardholders that money cannot buy. The partnership will provide MasterCard cardholders, customers, merchants, and partners access to one-of-a-kind promotional and experiential programs as some of the world’s most cutting-edge fashions take to the runway. MasterCard Priceless Japan connects local cardholders to their passions – Shop; Eat; Play; Stay – and helps them experience the best Japan has to offer in new and exciting ways.

“For MasterCard, this sponsorship signifies an opportunity to give local style lovers unparalleled access to some of this country’s most visionary and creative designers,” said Nandan Mer, Division President for Japan. “It also allows us to celebrate Japan – a country known globally for its massive influence on design, art and innovation – with just a swipe or tap of a MasterCard card or payment device.”

To date, access to Mercedes Benz Fashion Week Tokyo has been exclusively reserved to members of the press, industry insiders, and by-invitation-only VIPs. The partnership with Mercedes-Benz Fashion Week Tokyo will provide MasterCard cardholders the opportunity to win:

  • Priceless access to some of the most exciting shows at Mercedes Benz Fashion Week Tokyo
  • Exclusive backstage passes and tours during the events
  • Meet and greets with designers
  • Special access to fashionable events

MasterCard is also proud to announce that Grammy® Award-winner, fashion icon and MasterCard Global Ambassador Gwen Stefani will be in Tokyo during the upcoming edition of Mercedes Benz Fashion Week Tokyo on behalf of Priceless Japan. Ms. Stefani, along with award-winning designer Keita Maruyama, will be hosting Priceless Surprises exclusively for local cardholders in Tokyo. Visit www.priceless.com/japan to learn more about how to unlock these exclusive benefits that money simply cannot buy.

“Sponsorships like this are an important component of MasterCard’s integrated marketing mix because they deliver on our Priceless promise of connecting consumers in the closest ways possible to their passions,” said Mr. Mer. “In Japan, we have recently partnered with the Tokyo International Film Festival, hosted a MasterCard Legends Academy featuring MasterCard Golf Ambassador Hiroyuki Fujita, and granted exclusive access to Sensation Tokyo to provide cardholders with Priceless experiences. We have also sent Japanese cardholders around the world for once-in-a-lifetime experiences at marquee events such as The British Open and the 2015 Rugby World Cup.”

About MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

 

Media Contacts

MasterCard
Miki Koiwai
Tel: +81-3-5728-5237
Eemail: miki_koiwai@mastercard.com

Weber Shandwick for MasterCard
Ko Enomoto
Tel: +81-3-5427-7326
Eemail: kenomoto@webershandwick.com