Momentum Grows as MasterCard and Singapore Committee for UN Women Kick Off Search for Innovative Projects

Singapore, 7 March 2013 – Singapore Committee for UN Women and MasterCard announce the fourth annual Project Inspire: 5 Minutes to Change the World campaign, together with global consulting firm Bain & Company and academic partner INSEAD, on the eve of International Women’s Day.

Launched in 2011, the multi-award-winning initiative presents 18-35-year-olds worldwide with the opportunity to win a US$25,000 grant to assist an existing social enterprise which supports women and girls in Asia/Pacific, the Middle East or Africa.

“Global resources must be redirected towards finding sustainable jobs for women,” says Trina Liang-Lin, President, Singapore Committee for UN Women. “With the global youth unemployment rate/ at 12.6%—an estimated 73-million young people—Project Inspire hopes to show social enterprise as a viable job in itself, which has exponential benefits to communities.”

Georgette Tan, Group Head, Communications, Asia/Pacific, Middle East and Africa, MasterCard, adds, “Project Inspire continues to capture the imagination of young people who want to make a difference. However the real success is witnessing the progress our past winners have made and the impact their initiatives have on the lives of disadvantaged women and girls and the communities they live in.”

Applicants must submit a five-minute video detailing how the US$25,000 grant will be used to improve the lives of women. The competition commences on Saturday, 8th March, 2014, and submissions can be made via the Project Inspire website; www.5minutestochangetheworld.org.

Winners are decided by a judging panel and will be announced at an event in Singapore on Saturday, 30th August, 2014.

For media inquiries and interview opportunities, eemail: media@5minutestochangetheworld.org

To enter, or for more information on Project Inspire, past winners and judges, along with full terms and conditions, visit: www.5minutestochangetheworld.org

Join the conversation on Twitter: @Proj_Inspire and Facebook: /ProjInspire