TWEET: #Singaporeans among most well-travelled in #AsiaPac: MasterCard Survey

Singapore, 14 August 2013 – Singaporeans are amongst the most well-travelled in this region, with 78% of the participants surveyed responding that they have travelled for international leisure trips in the past 12 months – according to MasterCard’s latest survey on Consumer Purchasing Priorities – Travel. Other seasoned travellers in the region include Hong Kong and Thailand consumers.

Outlook for leisure travel is set to remain strong, with most respondents having no intention to cut back on travelling for the year ahead. Only 1% of respondents do not intend to travel, while 33% have definitive plans to travel more in the next 12 months.

Regional destinations remain popular for Singaporeans, with a partiality for budget airlines as a preferred way to travel. Over the next 12 months, 40% of Singaporeans surveyed intend to travel to Australia, while 37% intend to travel to Japan and 37% to Thailand.

If offered an all-expenses paid holiday anywhere in the world, Singaporeans surveyed chose Paris, Japan and London as their top cities of choice. Singaporeans fascination for Japan continues – with consumers choosing Tokyo as the top desirable city destination in Asia.

Julienne Loh, general manager, Singapore, MasterCard, said: “Asia-Pacific remains a popular region for Singaporeans seeking their next vacation. With the burgeoning network and competitive offerings by airlines, accessibility to these countries has never been easier or more affordable. Additionally, events such as the upcoming NATAS Holidays, which features great deals on travel packages, will continue to inspire wanderlust.”

“As a global payments company, we are well-placed to ensure that cardholders have seamless and secure access to funds while they are away from home  – whether they are travelling to the bustling city of Hong Kong or venturing to new destinations such as Myanmar.”

The MasterCard Survey on Consumer Purchasing Priorities provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey (1H2013) was conducted from March to April 2013 and involved close to 8,000 consumers from 24 markets across Asia/Pacific, Middle East and Africa. In Singapore, 442 consumers were polled in this survey. The previous survey (2H2012) was conducted from November 2012 to January 2013. Data collection was via internet surveys, personal, telephone and computer aided telephone interviews. The survey and its accompanying reports do not represent MasterCard financial performance.

Consumers that have travelled internationally for leisure in the past 12 months:

1H2013 2H2012
Singapore 78% 84%
Hong Kong 79% 83%
Thailand 67% 53%
China 59% 74%


Singaporean consumers’ preferred mode of transport for leisure trips in the past 12 months:

1H2013 2H2012
Budget carrier 66% 64%
Non-budget carrier 58% 64%
Car 33% 31%


Top 3 international destinations Singaporean consumers intend to travel to in the next 12 months

  1H2013 2H2012
1 Australia – 40% Australia – 42%
2 Japan – 37% Hong Kong – 39%
3 Thailand – 37% Japan – 37%


Top 3 desirable city destinations (around the world) for Singapore consumers 

  1H2013 2H2012
1 Paris London
2 Japan Paris
3 London New York


Top 3 desirable city destinations (in Asia) for Singapore consumers

  1H2013 2H2012
1 Tokyo Japan
2 Japan Tokyo
3 Dubai Dubai


MasterCard and its Suite of Research Properties
The MasterCard Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Index of Consumer Confidence, as well as the MasterCard Index of Women’s Advancement, MasterCard Survey on Online Shopping, MasterCard Index of Financial Literacy, and the MasterCard Index of Global Destination Cities. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel, Dining & Entertainment, Education, Money Management, Luxury and General Shopping).

MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004. MasterCard has also released a series of four books on Asian consumer insights, authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard and published by John Wiley & Sons.

About MasterCard
MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.

Deborah Yeo, Weber Shandwick,, +65 6825 8083
Lynette Lioe, Weber Shandwick,, +65 6825 8006