Winning Over the Millennials

April 30, 2019 13:00

As the second largest generation on earth (just after their younger centennials) and a combined spending power of $2.5 trillion [1], it’s little wonder that identifying the needs and wants of millennials is currently a point of focus for global businesses. To help our clients understand this group of 23 to 40 year-olds better, Mastercard recently commissioned …
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Auckland – 14 February 2019 – Kiwi shoppers are embracing spontaneity this year, with nearly a third of people (29%) purchasing last minute romantic gifts on Valentine’s Day. The annual “Mastercard Love Index”, created by analysing credit, debit and prepaid card transactions over a three-year period (11th-14th February 2016-18) has revealed whilst sentimental spending has …
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The latest findings from the Mastercard annual study shows Asians are spending 33 percent more on their Valentine than in 2016 to create the perfect romance Singapore – 13 February 2019 – Whoever said Asians are not romantic may now have to sing a different tune. The 2019 “Mastercard Love Index” reveals that Asia Pacific …
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Singapore, 29 January 2019 – The Mastercard-CrescentRating Halal Travel Frontier 2019 (HTF2019) Report  has identified 17 trends that will shape the next phase of development in the fast growing Halal travel sector. The report analyzes changes in the Halal travel space, and provides insights on how these trends will impact and influence the Muslim traveler. …
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Auckland, 19 December 2018 – As Kiwis rush to complete their Christmas shopping, a quarter of New Zealanders are already planning to make additional purchases in the Boxing Day sales (27%). For Kiwis who don’t need to have gifts under the tree on Christmas Day, 17% said they will defer their gift buying until after …
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