To help merchants navigate the rapidly evolving e-commerce industry and strategically plan for the future, MasterCard has released a white paper on the “Ten Industry-Wide Transformations Impacting E-Commerce in Asia Pacific and Implications for Growth” which was developed following conversations with various e-commerce players across Asia Pacific, and examines perspectives from industry leaders on the varied state of e-commerce in these markets.
Sam Ahmed, Group Head of Marketing, Asia Pacific, MasterCard, tells us more.
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