Mastercard extends its partnership with Venice International Film Festival for the fourth year in a row, underlining the commitment to connect people to their passion for cinema and Priceless experiences.
July 28, 2020 – Mastercard is proud to announce it is the main sponsorship of the 77th Venice International Film Festival – La Biennale di Venezia (September 2 – 12), the oldest cinematographic festival in the world, taking place since 1932 at the historic Palazzo del Cinema, on Lungomare Marconi in Venice Lido.
Mastercard has collaborated with La Biennale di Venezia for the past four years and each year has built on its commitment to connect people everywhere to their passion for cinema. This year the partnership has evolved with an additional commitment to become the main sponsor of the festival, which takes place this September. Venice sits alongside Mastercard’s impeccable line up of cinematic partnerships including Cannes Film Festival and the Berlin International Film Festival (Berlinale).
The strengthening of this bond confirms, once again, the brand’s focus on connecting everyone to Priceless possibilities, creating a movement where art, business, society and individuals can come together and explore a more inclusive and innovative future. With its state-of-the-art expertise in the field of the technology and its creativity, Mastercard is able to build new and innovative ways to connect people to cinema and help them see life through a different lens.
Through the connection with the most important international film festivals, Mastercard commits in creating experiences, moments and memorable and unforgettable surprises for every Mastercard partner and cardholder who loves cinema, giving the possibility to live passions in a new and involving way, starting something really priceless.
“We are incredibly proud to be the main sponsor and committed partner of Venice International Film Festival – La Biennale di Venezia, strengthening a partnership started in 2017. Together with the leadership of the festival we have been able to create events, experiences and moments that allow people to get closer to cinema and those who create it. – said Jeannette Liendo, Senior Vice President, Marketing, Mastercard Europe – By renewing this partnership and collaborating more closely with La Biennale di Venezia, we are able to offer more engaging, unique and unforgettable experiences to the lovers of film and cinema and helping to connect people to their passions and what’s Priceless for them”.
This year, during the Biennale Cinema 2020, Mastercard will set up several conversation series on the “See life through a different lens” topic, allowing cinema enthusiasts to experience this new edition of the festival, considering the particular period the world is living, under a different perspective.
About Mastercard (NYSE: MA), www.mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Giuliana Abbate, Giuliana.Abbate@mastercard.com
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