DreamHack, the premier gaming lifestyle festival, and Mastercard have announced a new partnership for the Northern League of Legends Championship (NLC). As part of the new partnership, Mastercard will become the official payment partner to the NLC, and will offer “Priceless Play of the Match” rewards for viewers of the NLC.
The NLC is a new Northern European league in Riot Games’ highly-popular, competitive, and fast-paced, action-strategy game run by DreamHack. Competition began on June 16 and will be played with a group stage over the course of seven weeks, continuing to the playoffs August 4-16.
“Esports continue to grow and thrive, so we couldn’t be happier to welcome Mastercard to the DreamHack family and their ongoing support of this industry,” said DreamHack Co-CEO Roger Lodewick. “We greatly value this partnership and look forward to offering even more content to our fans of the NLC.”
Mastercard recently announced the expansion of its existing global partnership with Riot Games, by exclusively supporting the financial services category for the League of Legends Championship Series (LCS). This deepened its relationship with Riot and reinforced Mastercard’s support of the esports community.
“League of Legends is one of the most significant titles for the vigorously expansive esports that we support all over the world. We are therefore very pleased to be able to work with DreamHack on a new league in Northern Europe, a region where esports is strongly established and widely viewed as fantastic entertainment, ”said Jessica Ståhlbom, Head of Marketing, Nordics & Baltics, Mastercard. “It is our hope that fans of League of Legends and NLC will appreciate the priceless experiences and competitions that we will present on an ongoing basis throughout the league.”
The NLC is the top league in a new competitive ecosystem, where the best teams compete from the Telia Esports Series — which has expanded from Finland to Norway, Denmark, and Sweden — featuring national leagues and DreamHack-operated UKLC in UK and Ireland.