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IMAGES: Mastercard installs fast lane in UK’s largest shopping centre to combat ‘slowed rage’ ahead of Black Friday

Forget ‘road-rage’, a new study has revealed that UK shoppers should prepare themselves this week for ‘slowed-rage’ – the frustration they feel when faced with slow walkers.

As shops gear up for one of the busiest weekends in the retail calendar, new research by Mastercard’s Masterpass – the simple, convenient, trusted digital wallet for safer, faster shopping – has found that slow walking by others is a grievance for 84% of shoppers.

In the run up to Black Friday, Mastercard has teamed up with intu, owner of many of the UK’s largest and most popular retail and leisure destinations, to trial a Masterpass ‘Click and Collect’ Fast Lane.

Elliott Goldenberg, Head of Masterpass at Mastercard said:  

“All the retailers we work with are refining their business models to meet the needs of today’s shopper. Our spending data shows a real change in buying behaviour as people continue to blend both online shopping and visiting stores for gifts. What technology gives them is speed and convenience, but they really want to see that experience reflected on the high street.

“intu Lakeside is a great example of how retailers are adapting to these needs, and catering to a much broader range of shopper preferences. Some might like to make shopping a social occasion, some want to just click and collect and others might want to browse before buying online.”

 

Non Exclusive - Mastercard launches the masterpass 'Click and Collect' fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting "slowed rage" at other shoppers and slow walkers

Non Exclusive – Mastercard launches the masterpass ‘Click and Collect’ fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting “slowed rage” at other shoppers and slow walkers

Non Exclusive - Mastercard launches the Masterpass 'Click and Collect' fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting "slowed rage" at other shoppers and slow walkers

Non Exclusive – Mastercard launches the Masterpass ‘Click and Collect’ fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting “slowed rage” at other shoppers and slow walkers

Non Exclusive - Mastercard launches the masterpass 'Click and Collect' fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting "slowed rage" at other shoppers and slow walkers

Non Exclusive – Mastercard launches the masterpass ‘Click and Collect’ fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting “slowed rage” at other shoppers and slow walkers

Non Exclusive - Mastercard launches the masterpass 'Click and Collect' fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting "slowed rage" at other shoppers and slow walkers

Non Exclusive – Mastercard launches the masterpass ‘Click and Collect’ fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting “slowed rage” at other shoppers and slow walkers

Non Exclusive - Mastercard launches the masterpass 'Click and Collect' fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting "slowed rage" at other shoppers and slow walkers

Non Exclusive – Mastercard launches the masterpass ‘Click and Collect’ fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting “slowed rage” at other shoppers and slow walkers

Non Exclusive - Mastercard launches the masterpass 'Click and Collect' fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting "slowed rage" at other shoppers and slow walkers

Non Exclusive – Mastercard launches the masterpass ‘Click and Collect’ fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting “slowed rage” at other shoppers and slow walkers

Non Exclusive - Mastercard launches the masterpass 'Click and Collect' fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting "slowed rage" at other shoppers and slow walkers

Non Exclusive – Mastercard launches the masterpass ‘Click and Collect’ fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting “slowed rage” at other shoppers and slow walkers

Non Exclusive - Mastercard launches the masterpass 'Click and Collect' fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting "slowed rage" at other shoppers and slow walkers

Non Exclusive – Mastercard launches the masterpass ‘Click and Collect’ fast lane at intu Lakeside ,the shopping lane with a minimum speed limit has been installed in response to a new study ahead of Black Friday and the festive period which has found 84% of Brits admit to exhibiting “slowed rage” at other shoppers and slow walkers