News Briefs
Welcome to the Engagement Bureau

Mastercard lights up London and Bristol to raise awareness for people who feel left ‘In The Dark’

London, 11th November 2020 Mastercard shone a light on digital and financial exclusion yesterday by lighting up tower blocks in London and Bristol. The buildings were lit up for 19 minutes 40 seconds, to represent the 19.4 million Britons* who are not prepared for the current economic downturn and are left feeling in the dark, due to digital and financial exclusion stemmed from COVID-19.

The coronavirus pandemic has intensified the importance of this issue, with 37%** of people in Britain feeling unprepared for the current economic downturn. With business closures, a rise in redundancies and more working from home, people need a helping hand now more than ever and the uncertainty has left many feeling in the dark, both digitally and financially.

The buildings were located across residential areas in London and Bristol which have close access to one of the partnering charities, Clean Slate, who provide advice and help to those needing digital and financial support. The messages ‘In The Dark?’ and ‘With a year full of so many question marks, I know it’s hard to find yourself in the dark’ were clearly displayed to encourage people in the area to search for help if they felt left in the dark or not prepared for the upcoming challenges of the economic downturn. Mastercard with a coalition of charities have come together to tackle the ever-growing problem head on with the campaign ‘Nobody in the Dark offering support and guidance to those in need.

Influential poet and mental health advocate, Hussain Manawer, joined the campaign to craft the powerful messages projected on the tower blocks. Growing up in East London, Manawer was exposed to crime and juvenile behaviour which for many, harmed the ambition of their futures. Now, as a campaigner he uses his voice to help raise awareness of the support available to help the millions of people who feel left behind or in the dark.

Hussain Manawer said: ”If we can educate and inform people it can only benefit society; starting a conversation and providing tools for help during this pandemic is important. The term digital inclusion is something that affects many people in my life. There are so many people I know and love that are used to dealing with things their way, however with everything changing so quickly it’s important this lets people know that they are really not alone. This campaign was important for me and it is reassuring to see Mastercard join forces with these charities to help implement necessary change and support people in need.”

Digital exclusion can deepen poverty, making it harder to earn, save on essentials, and get help – especially in lockdown. The need to bring together digital skills and inclusion – and practical help with money – has increased dramatically since the COVID-19 crisis. The latest phase of the Nobody in the Dark campaign launches during Talk Money Week, an annual awareness week which aims to get the country talking about money and feeling ok to ask for help. The Nobody in the Dark campaign is aligned with these values and offers support to those who are unsure where to turn and aims to promote financial and digital literacy across the UK.

Kelly Devine, Division President, Mastercard UK & Ireland commented: “We have been working with our partners to provide emergency support to tackle the digital and financial exclusion faced within the UK, which has been heightened following the effects of the pandemic. We wanted to shine a light on the issue to encourage those who need it to seek the help and support they need.”

Helen Milner, CEO, Good Things Foundation commented: “We know 1 in 7 people can’t use the internet without help; and 19 million feel kept in the dark because they don’t have the digital or financial skills and support to improve their lives. Through Nobody in the Dark, we’re changing this – in communities and online. We’re also asking the Government to support a great Digital Catch Up to power up our economy and communities.”

APLE Collective says: “COVID19 and digital disconnection exacerbates social and economic divides. We know that that connectivity has a role to play in transforming communities and enabling people to succeed and prosper. Disconnection, at a time when digital connection is more important than ever, means that there are many who are not only unable to access crucial information, connect with loved ones or indeed access those vital support services that are moving online such as welfare. That’s why APLE Collective ask for free Wi Fi for all low income groups.”

The ‘Nobody in The Dark’ campaign is supported by Mastercard, Good Things Foundation, Clean Slate Training & Employment CIC, The Joseph Rowntree Foundation and The APLE Collective, to raise awareness of the people in the UK facing digital and financial exclusion, in addition to launching a self-service digital hub,, making it easier to find online support about money and digital skills like online safety; and piloting a guided support service (developed by Clean Slate) to help people future-proof their finances.



*The research was carried out by YouGov Plc. Total sample size was 2,054 adults. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

** According to Projected 2018 ONS Population estimates there are 52,403,344 adults (18+) in the UK. Therefore, 37% of this would be 19,389,237, totalling 19.4 million people.

About Good Things Foundation Good Things Foundation is a social change charity, helping people to improve their lives through digital. Through thousands of Network partners in communities across the UK, Good Things Foundation has supported more than 3 million people to gain digital skills since 2010. Our vision is a world where everyone has the confidence, skills, support and access to use digital technology, participate in society and benefit from the digital world.

Follow us on Twitter @goodthingsfdn.

About Clean Slate/QuidsIn! Clean Slate is a community interest company helping people on low incomes become better off by helping them manage their money better, find work or better paid work, and get online. Quids in! is its money skills initiative, publishing a quarterly magazine, a monthly money email, a website and a range of guides including one on Universal Credit and one on managing meals on a limited budget. Clean Slate was founded in 2006 by a former managing director of The Big Issue magazine to create a level playing field for people from disadvantaged backgrounds.

About Joseph Rowntree Foundation The Joseph Rowntree Foundation (JRF) is an independent social change organisation whose vision is for a prosperous and poverty-free UK. We are working to build the public and political will to solve poverty. We believe that people with direct experience of poverty should be at the heart of our influencing efforts and the design of effective solutions to poverty. During this pandemic reduced incomes and higher living costs have tested many families resources. While families are reeling from the effects of lockdown, it’s simply not right that children should have to face the additional worry of feeling hungry or being evicted. In response to the COVID-19 outbreak we’ve funded a programme of community level responses and are advocating for change in partnership with people experiencing poverty.

Follow us on Twitter @JRF_UK.

About APLE Collective The APLE Collective is a national collective of individuals who experience poverty. It is only when people with direct experience of any given issue are able to have opportunities to affect the decisions that impact on them, that real, meaningful change can happen. A collective can offer support and make it possible to affect change. We aim to create a sustainable grassroots network across the UK and to raise awareness of poverty, reduce stigma and work together to affect change. APLE Collective ask for free Wi Fi for all low income groups linked to our partnership with #Operation WiFi Campaign and Good Things Foundation.

Follow us on Twitter @APLECollective.