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MasterCard Priceless Surprises Turns One

Over the past 12 months, unsuspecting MasterCard cardholders from around the world laughed, cried and smiled as Priceless Surprises made their day.  Priceless Surprises, the company’s new marketing platform to surprise and delight consumers, has become a global hit with more than 25 countries from every major region around the world launching it successfully; nearly 200 activations complete across key consumer passion areas like sports, music, fashion and shopping; and hundreds of thousands of surprises delivered to MasterCard cardholders to date, MasterCard announced today. Read the full press release.

In the UK Priceless Surprises have happened:

  • 2015 BRIT Awards – we surprised cardholders with a chance to meet some of their favourite music artists including: Usher, Kaiser Chiefs, Mary J Blige and Paloma Faith. The fun will not stop there as more cardholders will get the opportunity to enjoy an exlcusive gig with these artists, later in 2015
  • Our Fare Free Friday initiative helped promote contactless usage on the TfL network contributing to the busiest day on the tube in its history. MasterCard surprised  its cardholders who were given a chance to enjoy free travel for two days in November 2014 and enjoy considerable savings

“Marketers have always strived for ways to surprise and delight consumers, however, not until Priceless Surprises was launched, has a global brand cracked the code in making it the essence of an entire marketing platform – we’ve taken the concept and truly made it a year-round phenomenon,” said Raja Rajamannar, Chief Marketing Officer, MasterCard. “Within the first few weeks of the initial launch in the U.S., the program quickly resonated around the world, proving it to be a natural and welcomed extension of the Priceless campaign.”

The concept is simple, just by using their MasterCard, cardholders can get surprised in big and small ways. From digital iTunes song downloads, to instant seat upgrades at events, to meeting world class entertainers and athletes, and so much more. Priceless Surprises has been integrated into many of MasterCard’s sponsorships including The GRAMMYs, The BRIT Awards, UEFA Champions League, Major League Baseball, PGA TOUR, and Rugby World Cup.

A look at Priceless Surprises from around the world