Watch a full-length version of the Priceless Surprise at www.pricelesssurprises.co.uk
17 February 2017: BRITs Icon, Robbie Williams, gave one of his biggest fans, Danielle Howting from Gosport Hants, a surprise of a lifetime when he performed a duet of his latest single ‘Love My Life’ with her young daughter, Grace, at a surprise gig at her local cinema.
As part of Mastercard’s Priceless Surprises campaign in celebration of The BRIT Awards 2017, Danielle, who met her partner at one of Robbie’s concerts, thought she was taking part in a documentary about Robbie’s biggest fans. When she went to her local cinema with some family and friends on a night-out, she was surprised with a film of Robbie at her house, living a day in her life. The culmination of the surprise was revealed when he appeared from behind the cinema screen and took to the stage with her 9-year-old daughter, Grace, to perform ‘Love My Life’ – a song Robbie wrote for his own children from his new album, The Heavy Entertainment Show.
Danielle describes the emotional experience:
“This has been one of the craziest but most amazing days of my life! I have been a fan of Robbie for years and met my long-term partner, Mike, at one of his concerts. You could say that without Robbie, I wouldn’t have met my soul-mate and had our lovely daughter. Then to see her sing on stage with Robbie Williams is just out of this world and brought a tear to my eye! It was a beautiful moment and I’ll never forget it.”
“It was brilliant to surprise Danielle and spend time with her friends and family. Singing with Grace and seeing Danielle’s reaction was priceless.”
Nicola Grant, Head of Marketing UK&I at Mastercard, says:
“Robbie Williams is a huge music star and the fact that he has been awarded The BRITs Icon Award is testament to that. His unique talent makes him the perfect fit for our fan surprise, as Robbie truly lives the Priceless side of music. Giving our cardholders more opportunities to get closer to their idols is at the heart of our partnership with The BRITs and this year promises to be better than ever.”
Robbie’s surprise was part of Mastercard’s Priceless Surprise campaign in celebration of the BRIT Awards 2017 with Mastercard. The superstar joins other music artists, including Mark Ronson, Ellie Goulding and Mary J Blige, in an ongoing series of surprises, helping Mastercard cardholders share their love of music. Fans should visit pricelesssurprises.co.uk to be the first to find out about upcoming Priceless Surprises with their favourite artists.
Robbie Williams has received a staggering 18 BRIT awards, more than any other artist in music history. Last year he was honoured with the prestigious BRITs Icon Award – the highest accolade given by the BRIT Awards and previously only given to Elton John and David Bowie. He will perform at this year’s BRIT Awards with Mastercard, the UK’s biggest night in music, on Wednesday 22 February at The O2 London, broadcast exclusively on ITV at 7.30pm.
For more press information, please contact:
Sedem Ama: Sedem@kaper.uk.com / +44 (0) 20 3301 2327
Roop Pardesi: Roop@kaper.uk.com / +44 (0) 20 3301 2024
For Robbie Williams press enquiries please contact Murray Chalmers PR:
0207 361 0730