First-ever contactless red nose will open in Birmingham to raise money for Comic Relief
22nd March, 2017 –Mastercard is launching the world’s first contactless red nose to raise money for Red Nose Day 2017. Passers-by will be able to simply tap the nose with their card or phone to donate £3 to Comic Relief.
The contactless red nose will be unveiled at The Bullring, Birmingham, next to the iconic bull statue on Thursday 23rd March, and will be available to the public all day on Thursday and Friday 24th March. Any donations made using a Mastercard will be doubled, and volunteers will be on hand to help. Locally-funded projects will also attend and celebrate.
Mark Barnett, president, UK&I at Mastercard commented: “We know people are carrying less cash on them thanks to the huge growth of contactless payments. But people in need shouldn’t lose out, so this Red Nose Day we’re replacing collection buckets with a giant contactless red nose. By helping charities innovate, we can ensure new technologies benefit everyone and in this case, raise even more money for Comic Relief!”
About Red Nose Day 2017
- Red Nose Day is back on Friday 24th March 2017 and it’s all about your power to make the world a better place, simply by having a great time.
- By raising (or donating) cash this Red Nose Day, you’re helping to change lives. That’s because Comic Relief spends the money raised to help the people who really need it most, both here in the UK and across some of the world’s poorest communities.
- From workplace bake sales and fancy-dress fundraising in schools, to danceathons, quizzes and surreal sponsored challenges, put on a Red Nose and make your laugh matter by doing whatever you enjoy to raise life-changing cash.
- It all culminates in a massive night of comedy and entertainment, live on the BBC
About Comic Relief
Comic Relief is a UK charity which aims to create a just world, free from poverty – where everyone is safe, healthy, educated and empowered. Since 1985, Comic Relief has raised over £1 billion. That money has helped, and is helping, people living incredibly tough lives, both at home in the UK and across the world.
Comic Relief in Birmingham;
Last Red Nose Day in 2015, the generous people of the West Midlands raised and donated more than £2.9 million. This money has been hard at work in the local area, with 163 projects funded across the region
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardUKBiz, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.