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From Omnichannel to Omnishopper: The Retail Evolution Continues

Today’s connected consumer is faced with more choice and opportunity than ever before and this choice isn’t an “either/or” situation but an “and/and” experience. The days of single channel shopping are long since over and the challenge and opportunity ahead of us is to understand what drives people to a particular retail experience. This starts with throwing out channel-specific strategies and truly embracing the customer of today—complex, multifaceted and connected.

At this year’s World Retail Congress we are looking to user data, insights and expertise to foster the conversations and actions that will help all those who operate in the dynamic and fast moving retail ecosystem to build successful, secure and simple retail experiences for today, tomorrow and beyond.

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