Adam Keal
Adam Keal

Adam Keal


Adam Keal is a Business Leader in the UK & Ireland Communications team. He can be contacted on +44 207 557 5182 or adam_keal@mastercard.com

Recent Posts

Continued e-commerce growth leaves British high street spending lowest in Europe LONDON, 7th December, 2018 – As online shopping continues to grow, the UK now has the lowest proportion of high street spending in Europe. According to new research by Mastercard, just 43% of all money spent (volume) is done physically in stores, while online …
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London attracted 20m visitors last year – up 770,000 on 2016 – spending £13.33bn Visitors stayed 5.8 nights and spent £117 per day, on average LONDON – September 25, 2018 – For the past decade, Mastercard’s Global Destination Cities Index has offered important analysis of travel to and within cities. This year’s top cities are …
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Priceless Experiences rolling out for League of Legends esports community PURCHASE, N.Y. – Sept 19, 2018 – Mastercard today announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world.  This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and …
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Increased adoption of contactless technology demonstrates British consumers’ enthusiasm to embrace new technologies LONDON – September 17, 2018 – Contactless technology continues to proliferate as the most widely adopted form of electronic payment in European history, with almost one in two in-store card transactions in the UK now being contactless. Transport is one of the …
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New regulations will require payments to have two factors of authentication London, 5th July 2018 – With new EU regulations coming into place next September, Mastercard is predicting a significant increase in the use of biometric technology to authenticate who is paying. With regards to card payments, currently just 1-2% per cent of online transactions …
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First example of a Mastercard service made possible by the integration of Vocalink and its real-time payments capabilities London, June 6th 2018: Mastercard today confirmed that it will soon launch Mastercard Send in the UK. Mastercard Send is a payment service that allows financial institutions, fintechs, digital customers and other businesses to send real-time payments …
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For UK shoppers – widespread availability of voice technology and greater variety of services means Conversational Commerce has a chance to thrive June 4, 2018 – Mastercard today reveals the insights from its research into the opportunities and challenges of Conversational Commerce. In its report – Is anybody there? Giving Conversational Commerce a voice, Mastercard …
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Mastercard expands investment in Europe to power the expansion of Fintech, helping them reach scale at speed May 21st, 2018 – Mastercard today announces the creation of Accelerate, a new programme to drive growth at scale for the fast-evolving FinTech industry. The initiative is designed to support the ambitions of players in the FinTech sector …
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A European study by Mastercard, ‘Lights, Camera, Action’, reveals vital components of the best opening scenes ahead of the Palme d’Or prize at Cannes Film Festival 2018 Steven Spielberg is ‘king’ of the opening sequence Generation Netflix make a decision about a film in just 14 minutes Research highlights how passion for film goes beyond …
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LONDON, 21st March 2018 – Pan-Asian restaurant wagamama today launches wagamamago, an app that it describes as ‘Uber for diners’ allowing customers to walk in, order, eat and for the first time ever, simply go. The new app will save diners an average of 12 minutes at every meal, according to research. It has been …
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