Touch in and out with your Mastercard on London’s transport network and we’ll provide a meal for one of the world’s hungriest children this October

LONDON, 12 October 2017 – Starting on Monday 16th October (World Food Day), for three weeks Mastercard will donate one school meal for every pay as you go journey made on Transport for London (TfL) and National Rail Services in London using a contactless Mastercard, or a Mastercard loaded into Apple Pay, Android Pay or Samsung Pay.

Each completed journey will provide a school meal for a child in need, through Mastercard’s partnership with the UN World Food Programme (WFP). This is the first campaign of its kind on London’s transport network.

Customers can pay as you go on bus, Tube, tram, DLR, London Overground, TfL Rail, Emirates Air Line, Thames Clippers River Bus and most National Rail services in London, and a meal will be donated for every single journey made using a Mastercard. Benin, Couffo, Toviklin, Agbedoumé village, May 2011 Métohoué Primary School Present in Benin since 1964, the World Food Programme (WFP) is supporting the Government of Benin in achieving the Millennium Development Goals of Ending Poverty and Hunger, Universal Education and Gender Equality through its School Feeding Programme. Primary education is a priority for the Government, which is committed to providing universal primary education by 2015. Under the current operation, WFP is providing a daily hot meal to over 103,000 children in 364 schools in poor rural areas. The objective is to increase the enrollment and attendance rates in targeted districts, particularly for girls. The number of schools assisted will decrease over the course of the intervention, with a gradual handover of canteen management from WFP to the Government school feeding programme. Government capacity building for management of school canteens is a core aspect of the new project’s strategy and one of the fundamental objectives of the project. WFP will provide technical assistance to the Government of Benin in order to support the establishment and functioning of a national school feeding programme that will eventually be able to take over completely from WFP In the photo:  Bolla Meto is five years old. He is a very playful and joyful child. He has two brothers and one sister. His favorite subject is Mathematics and he loves counting; he also enjoys drawing and playing with his friends. His likes to eat rice, in fact he says “I could eat rice everyday”. He is happy that his school is part of the School Meals Programme, because he has a full stomach everyday. He is still not sure of what he wants to do when he grows up, but he thinks he would like to be a school director.  Photo: WFP/Rein Skullerud

Mark Barnett, president, Mastercard UK&I said: “Anyone who uses a Mastercard to pay as you go will travel around London knowing they’ve fed one of the world’s most vulnerable children. Hunger is one of the greatest global issues we face, and even in 2017, 815 million people still go to bed hungry every night. For three weeks, Londoners can do their bit to help achieve zero hunger and support some of the world’s neediest children with just a tap.”

The value of school meals

Each school meal costs just 20p, but the benefits last a lifetime. For many of the world’s most vulnerable children, it may be the only nutritious meal they get all day. Regular school meals keep children in education, lowering drop-out rates by giving parents a powerful incentive to send their children to school, rather than keeping them at home to help in the house or on the land. Wherever possible, meals are sourced from local farmers, boosting economies and building communities.

“With so many competing demands on people’s time and a new global crisis every time we turn on the news, it can be difficult to feel like you’re making a difference,” said Prerana Issar, director of private sector partnerships for the World Food Programme. “Starting this World Food Day, people can arrive at work knowing that – simply as part of their morning commute – they’ve already fed a hungry child.”

Each year, as part of its goal to achieve Zero Hunger, WFP provides school meals to more than 16 million children across 60 countries, often in hard-to-reach and dangerous locations. Since 2014, Mastercard has provided 17 million school meals through its partnership with WFP, and earlier this year announced a commitment to provide a further 100 Million Meals.

For more information on how to feed a child’s future and for the full terms and conditions, please visit: https://www.mastercard.co.uk/en-gb/consumers/offers-promotions/world-food-programme.html

Notes to Editors

Loading an Oyster Card or buying a ticket with a Mastercard will not be eligible for a meal donation.

About Mastercard

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry.  We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  Mastercard products and solutions make everyday commerce activities – such as shopping, travelling, running a business and managing finances – easier, more secure and more efficient for everyone.  Follow us on Twitter @MastercardUKBiz, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

About WFP

WFP is the world’s largest humanitarian agency fighting hunger worldwide, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Each year, WFP assists some 80 million people in around 80 countries. Follow us on Twitter @wfp_media and @wfp_mena