Mastercard’s payment platform, integrated with this new app, simplifies and gets smarter one of the most important moments of consumers from all over the world: the coffee break.
Amsterdam, June 6, 2018 – At Money 20/20, Mastercard and EVOCA Group, a world-leading manufacturer of professional coffee machines, launched Breasy a new payment app which allows to buy coffee with smartphones.
Thanks to Breasy and through a Bluetooth connection, customers can link their devices to a vending machine, equipped with the innovative cashless payment system Hi!. By choosing the products at their disposal with this new app, consumers have the chance to live a completely innovative and digital shopping experience. The payment is done by Breasy app, a brand-new app by Newis, available for Android and iOS platform. Using Breasy, customers can pay via smartphones through safe technology, granted by the online payment platform Masterpass by Mastercard.
Through this unique app, that vending industry operators may tailor with their colors and logos, Evoca transforms the way purchases are carried out by vending machines. This is possible, because products’ choice takes place directly from smartphone, without touching the machine. Furthermore, Breasy saves purchase preferences and manages queues in a very smart way: the app points out to the consumers the number of people in a queue, and as the customers turn comes, it automatically connects them to the authorized vending machine. Breasy allows to easily and safely buy at vending machine, by using one of the cards already registered through the Mastercard technology, which drove for years the digital payment innovation worldwide.
Mastercard and EVOCA make innovations in the way customers pay and choose products: from coffee break at the office to every kind of transit hubs.
“We are committed to create and enable innovative and safe payment solutions to support banks, customers and merchants. Our main role is to guide the digital revolution, offering to our partners some technologies, which streamline the user experience in order to answer to their needs. At Mastercard, we want to speed the everyday purchase habits, like shopping, restaurants and public transports, trying to break down the barriers between the physical and digital environment”, stated Massimiliano Gallo, Vice President Business Development Italy at Mastercard.
“Evoca Group stands out to suggest some cutting-edge technologies, which are capable of dealing with market needs, redefining the operative industry standards. Today, as never before, to succeed in more and more competitive markets, it is necessary to focus on innovation and digital technologies. Obviously, this is possible, by providing tailored service to customers and more innovative answers in a very changing market”, affirmed Andrea Zocchi, Chief Executive Officer (CEO) at Evoca Group.
In Italy, Mastercard worked together with different retail food companies such as Auchan, Eataly, Roadhouse Grill and Rossopomodoro, developing technologies and solutions in support to customers. These opportunities reinvented the ways customers can pay grocery shopping or the restaurant bill with their mobile devices. These digital payment solutions not only allow them to realize multichannel payments quickly, easily and safely, avoiding the queue at the cashier’s desk, but also offer to retailers new possibilities to improve their businesses.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews and join the discussion on the Cashless Conversations Blog and subscribe for the news.
About EVOCA Group
EVOCA Group is a world-leading manufacturer of professional coffee machines and a major international player in both Ho.Re.Ca. and OCS sectors. Evoca has a wide brand portfolio that makes it a leading global company in the OOH Coffee machine industry. Today, EVOCA counts on more than 10.000 customers in more than 100 countries worldwide, 1.950 employees and revenues up to € 440 million. With headquarter located in Italy (Valbrembo – Bergamo), EVOCA works globally in 9 operative sites, 8 R&D centers and it has registered over 600 patents.
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