Bulgarians embrace the new technology and value the convenience and security of this kind of card.
Sofia, Bulgaria, 27 July 2017 – Mastercard today unveiled the results of the trial of biometric card with UniCredit Bulbank in Bulgaria. The new solution combines chip technology with fingerprints to conveniently and safely verify the cardholder’s identity for in-store purchases.
Following South Africa, Bulgaria is the first market in Europe to test the evolved technology. At the end of the pilot, participants were asked to share their feedback on the technology and how easy it was to use:
- 93% of the participants found the biometric card more convenient to use than entering the PIN during the transaction
- 95 % of the participants found the biometric card more secure than regular chip cards
- 90+% of them would upgrade or probably upgrade their favorite card with the biometric feature if available
The results of the pilot period also indicate that the most common places where consumers use biometric cards to make easy and secure payments are supermarkets, restaurants and coffee shops, retail stores and petrol stations. The vast majority would be in favor of adding the contactless functionality to biometric cards.
“UniCredit Bulbank is a leading bank in terms of innovations. This was proved once again by the fact that we were the first bank in Europe to test biometric cards. We work constantly to offer our customers innovative, convenient and at the same time safe payment tools. This approach made us natural partner of Mastercard in their project. Biometrics as a tool for identification has significant impact over all spheres in life, not only in financial area”, commented Levon Hampartzoumian, CEO and Chairman of the Management Board of UniCredit Bulbank.
“We are really proud that Bulgaria is the first country in Europe to trial the biometric card. Security is top of mind for consumers and biometric technology for authentication undoubtedly offers a high level of security and is a key differentiator for issuers. Bulgarians are confident about the benefits of this innovative technology and are embracing its introduction which will allow them to make fast and safe transactions”, said Artur Turemka General Manager for the Balkans, Mastercard.
How It Works
A cardholder enrolls their card by simply registering with their financial institution. Upon registration, their fingerprint is converted into an encrypted digital template that is stored on the card. The card is now ready to be used at any EMV card terminal globally.
When shopping and paying in-store, the biometric card works like any other chip card. The cardholder simply dips the card into a retailer’s terminal while placing their finger on the embedded sensor. The fingerprint is verified against the template and – if the biometrics match – the transaction can then be approved with the card never leaving the consumer’s hand.
Mastercard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MastercardEU and @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.