- First Fare Free Friday on 14th November was the busiest day on the tube in its history
- There were 175,000 journeys made on Friday 14th November as part of the Fare Free Friday to promote contactless technology
- To take part is simple, just touch in and out with your contactless MasterCard to enjoy free travel in and around London on 28th November 2014. MasterCard will then refund your journey
26.11.14. LONDON, United Kingdom – MasterCard is offering a second opportunity for MasterCard card and device holders to pay for their travel on Transport for London’s network on ‘Fare Free Friday’ 28th November, and have their fares refunded.
The first Fare Free Friday (14th November) helped drive the busiest day on the tube in its history with 4.576 million journeys with 175,000 of those made with contactless technology.
Fare Free Friday is a campaign to promote contactless technology something which Mastercard have supported since the TfL launch of contactless on its network on the 16th September. Since launching, there have been over 14 million journeys made using contactless on transport in London. Currently, contactless journeys made across all modes make up 19 per cent of pay as you go journeys – by transport mode it is 10 per cent on rail and 9 per cent for bus and tram.
The Fare Free Friday campaign will see MasterCard provide visitors to London and commuters with a refund for Friday 28th November – upto a capped value of £21.80. To take part is simple:
- Use your contactless MasterCard or device to travel on Tube, buses, tram, DLR, London Overground and most National Rail services in London for the full travelling day of Friday 28th November 2014
Scott Abrahams, Group Head of Acceptance and Emerging Payments at MasterCard UK&I said: “Our Fare Free Friday initiative has been hugely well received and has helped promote contactless usage on the TfL network contributing to the busiest day on the tube in its history. MasterCard is delighted to play a part in this milestone and the significant take up of Fare Free Friday gives us a reason to celebrate with a second day. We urge MasterCard contactless card and device holders to take up this opportunity for free travel on their journeys made on the TfL network on Friday 28th November. Savings at this time of year are always welcome and can hopefully go towards an extra Christmas treat.”
MasterCard’s commitment to contactless payments also stretches across Europe with a mandate that consumers will be able to pay with their contactless cards and devices at all point-of-sale (POS) terminals in Europe that accept MasterCard by 2020.
For more information on how to take part in Fare Free Friday and for the full terms and conditions, then please visit: www.mastercard.co.uk/contactless
Ked Mather firstname.lastname@example.org +44 207 557 6877