MOSCOW – August 11, 2014 – MasterCard reveals the results of Doing Good in One Touch Is Priceless campaign in support of Stand Up to Cancer (SU2C) in Russia. 30 million rubles will be donated to the Stand Up to Cancerinitiative. The funds will support oncological research aimed at developing new methods of cancer treatment. MasterCard is very grateful to everyone, who contributed to the campaign simply by making everyday purchases in one touch with MasterCard PayPass® technology.

MasterCard donated 1 ruble for every payment made in any amount from April 1st until June 30th with the innovative contactless MasterCard PayPass technology. All holders of cards and other devices (watches, stickers, smartphones etc.) with MasterCard PayPass technology were able to contribute to the campaign simply by making everyday purchases. As a result, MasterCard will donate 30 million rubles to the Stand Up To Cancer initiative.

The Doing Good in One Touch Is Priceless campaign was supported by various MasterCard partners which included Russian and international banks, supermarkets, telecom operators, coffee houses, fast-food restaurants, gas stations, health clinics, transportation operators, and others/.

Famous Russian actors, musicians and journalists supported the charity campaign of MasterCard and the Stand Up to Cancer initiative. This year’s ambassadors included actresses Marina Aleksandrova and Daria Moroz and recording artist Emin.

“This is the second consecutive year that MasterCard runs the campaigns in support of Stand Up To Cancer in Russia, as well. We believe that investment in the research on this serious disease helps to accelerate the development of innovative methods of cancer treatment. This year we will donate 30 million rubles to the initiative”, – comments on the campaign results Ilya Riaby, Country Head of MasterCard in Russia.  “We want to express our deep gratitude to our partners for helping to make the campaign success and to all holders of cards and devices with MasterCard PayPass, who made purchases with our technology “, – adds Ilya Riaby.

The funds donated in 2013 by MasterCard to Stand Up To Cancer were granted to Translational Research in Oncology [TRIO] for oncological research development. That same year the first study supported by Stand Up To Cancer and MasterCard began. It involves the assessment of a new method of curing frequent breast cancer subtype. Russian investigators recently started screening, enrolling and working with the study patients. In addition, an epidemiologic study collecting data on the current real life treatment practices for breast cancer began. Over the next year, data from many Russian regions will be collected and analyzed. It will help to determine cancer treatment approaches in different regions of the country.

“We are thrilled to see the progress of our program in Russia,” commented Rusty Robertson, Co-Founder, Stand Up To Cancer. “It is with the tremendous support of organizations like MasterCard, that we are able to fund accelerated, innovative cancer research for the benefit of cancer patients in Russia.”


/Among the partners supporting MasterCard Doing Good One Touch Is Priceless campaign there were banks St. Petersburg, Petrokommerts, TCS Bank, Credit Europe Bank, National Bank Trust, Raiffeisenbank, MTS Bank, Alpha Bank, Bank Avangard, PSB, Moscow Credit Bank, Citibank, UniCredit Bank, Rosbank, Svyaznoy Bank, and Bank of Moscow, as well as commercial and service businesses such as Starbucks and Shololadnitsa coffee chains, Ginza Project in Saint Petersburg, Pinkberry ice cream shops, Shake Shack restaurant chain, Azbuka Vkusa retail chain, malls Kapitoliy, Vegas, MTS retail chain, MEDSI Group health clinics, transportation operators Aeroexpress, RZD and TabInvent, BP and Lukoil gas stations, Formula Kino cinema chain and Documental Cinema Centre.


About Stand Up To Cancer

Stand Up To Cancer is a groundbreaking initiative, whose mission is to accelerate innovative research of cancer treatment, and allow faster practical application of such methods to save lives now.

Stand Up To Cancer allows cooperation of the best scientists, and promotes collaboration, rather than competition of scientific efforts. Continuous Entertainment Industry support helps Stand Up To Cancer reach out to broader audiences and effectively promote its cause.

In Russia, Stand Up To Cancer initiative cooperates with the nonprofit organization TRIO (Translational Research in Oncology – Translational Cancer Research), that is dedicated to advancing translational cancer research by bringing forward innovative and targeted therapeutic concepts into the clinical trial setting. TRIO supports the fight against cancer by assisting in researches conducted in Russian oncological clinics.

Learn more at


Cooperation history of MasterCard and Stand Up To Cancer

MasterCard and Stand Up To Cancer have been successfully cooperating in charity activities for more than five years. Over the years MasterCard donated more than $25 million to support the initiative.


About MasterCard

MasterCard (NYSE: MA),,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.


About MasterCard PayPass

MasterCard PayPass is an innovative contactless payment technology that represents a fast, safe and convenient way of everyday purchases. Almost 2 mln merchants in 63 countries accept PayPass (34 countries in Europe).

The technology was first introduced in Russia in 2008. A PayPass technology chip can be embedded into MasterCard® or Maestro® bank cards and other devices – cellphones, wrist watches, key fobs, bracelets, etc.

The MasterCard PayPass acceptance network actively grows around the country. The technology is accepted by various goods and service businesses – food and industrial goods stores, dry-cleaner’s, drugstores, cinemas, fast food restaurants, cafes, ticket desks on railway stations, parking meters, subway ticket vending machines, etc.

For further information about innovative contactless MasterCard PayPass technology or a list of trading and service businesses accepting MasterCard PayPass in Russia as well as around the world please visit


PR Director, MasterCard Russia

Elena Prorokova

Tel.: +7 (495) 937-77-10, e-mail:


For more information or comments, please contact MasterCard press office:

Ketchum Maslov, Anna Rastova, Alena Budkina

Tel.: +7 (495) 664-28-88, e-mail: