MasterCard ambassador Graeme McDowell presents wearables and virtual reality
Royal Troon – 12 July 2016 – Golf fans at The 145th Open at Royal Troon this week can go without cash, as MasterCard has enabled the whole Championship to accept contactless payments. Spectators can spend more time watching the action rather than queuing to pay for anything from refreshments to merchandise.
Spectators can use their contactless cards or mobile payments anywhere at the Championship, where MasterCard is the Official Patron for the fifth year.
And to bring this to life, MasterCard has created a payment-enabled jacket for Graeme McDowell, so he can pay while he plays by simply tapping his sleeve on a contactless reader. At a briefing with McDowell ahead of the Championship, MasterCard showcased the ‘McZippy’ jacket from his G-Mac by Kartel clothing range. The jacket is an example of the clothing, rings, fitness and smart bands MasterCard is payment-enabling as part of its Commerce for Every Device programme, which brings to life the idea that everyday devices and wearables can become payment devices.
At the event, Graeme McDowell said: “It’s exciting to see new innovations brought to golf– whether that’s new equipment to improve your game or technology to make playing or watching a round more enjoyable. I love the idea of making purchases on and off the course seamless and easy. With this clothing, you can just tap your sleeve and pay, whether that’s for balls before the round or a pint at the 19th.”
Raja Rajamannar, Chief Marketing and Communications Officer, MasterCard added: “It’s really important to us that we make fans’ experiences at sports events exceptional, whether that’s by using our technology to speed up checkout lines or offering them once-in-a-lifetime experiences, like meeting their sporting idols. We think paying for things should be absolutely seamless, especially when you’re out doing the things you love.”
Fans at The Open this week will be the first in the UK to experience a Priceless Golf virtual reality experience. The virtual tour with Graeme McDowell will take fans to the iconic 17th hole at TPC Sawgrass’ Stadium Course in the US.
Jaime Baird, G-Mac by Kartel: “The G-Mac line is designed to stand out on the course with our signature modern-vintage look, as well as innovative product features to support a golfer’s game and lifestyle. So, we were delighted to partner with MasterCard to showcase our products together. We would love to one day see this kind of technology rolled out as an option throughout all our clothing to make golfers lives easier from car to course to clubhouse.”
New payment technology on and off the course is just the beginning of how MasterCard is delivering a better experience to golf fans. Cardholders who use their MasterCard onsite during The Open – which begins on Thursday 14 July – or take part in a social media campaign may also get a Priceless Surprise.
Visit priceless.com/golf to learn more about all of the exclusive golf benefits and experiences available to MasterCard cardholders.
For further information please contact:
Emma Fahy – firstname.lastname@example.org – +44 7580 790 297
Adam Keal – email@example.com – +44 7710 916 144
MasterCard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MasterCardUKBiz, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news.