WATCH: Mastercard installs fast lane in UK’s largest shopping centre for Black Friday
'Click and Collect' Fast Lane designed to bring online speed and convenience to high street
As shops gear up for one of the busiest weekends in the retail calendar, new research for Masterpass – the simple, convenient, trusted digital wallet for safer, faster shopping – has found that slow walking by others is a grievance for 84% of shoppers.
In the run up to Black Friday, Mastercard has teamed up with intu, owner of many of the UK’s largest and most popular retail and leisure destinations, to trial a Masterpass ‘Click and Collect’ Fast Lane.
intu Lakeside is the first retail destination to install the 200-metre Masterpass lane for the week running up to Black Friday, encouraging shoppers of all paces – whether rollers or strollers - to walk its festive halls this Christmas. The fast lane allows the quickest of shoppers to masterfully pass through the centre, picking up shopping at speed providing extra time to spend enjoying the food and entertainment on offer.