New digital experiences include regional ambassadors in Gastronomy, Sports and Arts throughout the Latin American and Caribbean region.
Survey shows 64% of consumers seek to participate in multiple activities because they are concerned about their mental health.
MIAMI – May 19, 2020 – While emphasizing the importance of staying at home, Mastercard, a global technology company in the payments industry, keeps evolving its #SinContactoPeroUnidos (#ApartButUnited) campaign by partnering with regional ambassadors to craft unique experiences for at-home enjoyment via priceless.com.
The company is taking its expertise in building priceless experiences at physical events and bringing them online in a new series of Digital Priceless Experiences throughout Latin America and the Caribbean at a time when connecting to our passions – like music, sports and culinary – is more important than ever. By adapting its traditional sponsorships and leveraging its partnerships and relationships with international ambassadors, Mastercard is taking exclusively unique moments and brings them to your home across digital platforms.
“Today, more than ever, we want to continue connecting consumers with their passions through priceless experiences,” said Roberto Ramirez Laverde, Vice President of Marketing and Communications at Mastercard Latin America and the Caribbean. “As people continue to shape their new routines for ‘the new normal,’ they are looking to try different experiences. That’s why we’re reviving our commitment to consumer passion points by adapting our platform and providing meaningful experiences that cardholders can enjoy from home.”
Experiences are based on the cardholders’ interests and span throughout the region. They focus on gastronomy, art and culture, sports, music and entertainment, and wellness. These new offerings will include experiences such as cooking classes, performances, theatre productions, virtual exhibitions in international museums, and live events to be enjoyed from home. According to the brand executive, the experiences will be available for several weeks and will be continuously updated.
Camila Cabello leads the list of experiences. She will offer her fans two live concerts on May 27th and June 3rd at 5:00 PM (EST) via Mastercard’s Instagram (@Mastercard), where she will release new renditions of her hit music. Additional ambassadors in a variety of sectors across the region include renowned chefs Alex Atala from Brazil, Jorge Vallejo from Mexico, and Max Cabezon from Chile. Additionally, the list of experiences includes mixology classes, tango shows from the well-known Café Los Angelitos in Buenos Aires, and theatre plays thanks to Los Metro in Mexico.
“This era has shown us that we are better together, which is why I am very proud to join efforts with Mastercard to bring experiences to people who remain at home in Latin America and around the world through the Priceless.com platform,” added Jorge Vallejo, Executive Chef of Quintonil restaurant. “Contactless, but together, we can still bring our flavors to homes all over the world.”
“At Mastercard, we quickly understood the paradox of the need for physical self-isolation against the need to feel united as friends, families, and colleagues. That is why we have been fast in adapting our platform and leveraging our sponsorships and ambassadors to create experiences that bring something positive to our community of customers and cardholders,” added Ramirez Laverde.
COVID-19 Impact Survey on Consumer Behavior[i]
Consumer behavior continues to evolve as we live through the changes brought forth by COVID-19. Staying at home has become the new normal, and this is leading consumers to increase their media consumption, the use of safer and more contact-free methods of payment, and a desire to take post-pandemic vacations.
While people struggle for normalcy, there is a strong focus on managing mental health by participating in multiple stress-relieving entertainment activities. In fact, 64% of consumers recently indicated they care about their health. The most popular activities among consumers who care about managing their mental health are: sleep more (43%), read more (41%), exercise more (39%), focus on their personal development (34%), sunbathe (33%), and reconnect with their loved ones (27%).
Priceless.com is Mastercard’s lifestyle and experience center designed to inspire and create unique moments to share with family and friends at home, online, and elsewhere. It is exclusive to Mastercard cardholders, and its unique multicultural approach allows people to connect with their passions, fuels their desire for continuous learning and discovery. It allows them to try new experiences, participate in sweepstakes and select auctions to benefit important causes. Inspired by more than 40 destinations and accessible in more than 90 countries, consumers can find dynamically curated experiences both physical and digital in gastronomy, sports, arts and culture, music, and more, as well as personalized editorial content that allows them to start something priceless.
About Mastercard (NYSE: MA), www.mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. By using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Connect with us and learn more about our innovations and impact: (NYSE: MA) | www.mastercard.com | Twitter: @MastercardLAC | Instagram: @MastercardLATAM | LinkedIn: linkedin.com/company/mastercard
[i] Source: 1. Kantar Covid-19 Global Barometer (n=9,815), 2. Accenture, Apr 2020 (n=3,313)
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