According to the MasterCardGlobal Destination Cities Index, Johannesburg is set to be the most popular destination city in Africa for the second year with 4.3 million international overnight visitors expected in 2014, followed by Cape Town (1.6 million visitors), Cairo (1.35 million visitors), Lagos (1.33 million visitors) and Casablanca(0.98 million visitors).
Johannesburg also comes out tops in Africa in terms of international visitor expenditure, with travellers expected to spend a substantial US$3.2 billion in 2014, compared to US$3.06 billion last year.
“This year’s Index points to a continued strong demand for and interest in air travel, both for business and personal reasons. Johannesburg’s status as the most popular destination city among visitors to the African continent is significant for the economic prospects of the city,” says Mark Elliott, Division President, South Africa, MasterCard.
Now in its fourth year, the Index ranks 132 cities in terms of the number of their total international visitor arrivals and the cross-border spending by these same visitors in the destination cities. It also gives visitor and passenger growth forecasts for 2014.
For more information, see the full press release.