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NetFlorist introduces dedicated MasterPass store

NetFlorist, South Africa’s largest online floral and gifting service, has marked the launch of MasterPass by introducing a dedicated R99 Store on its website. The Store offers customers a wide selection of gifts at the specified rate if payment is made using the digital wallet service.

With an average of between 1,500 and 2,000 daily transactions, NetFlorist partnered with MasterCard to offer customers a more seamless, secure online shopping checkout process. The integration of MasterPass also enables a convenient online shopping experience for debit card customers, who were unable to shop on the site previously.

“Eighty-five percent of our business is via the NetFlorist website,” says Ryan Bacher, managing director of NetFlorist. “MasterPass appeals as a payment option as it is a versatile solution – customers banking with any bank can download and use it, whether they have a debit card or a credit card.”

For more information, see the full press release.