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Dubai, United Arab Emirates (UAE), 07 July, 2014 – MasterCard and the Dubai Business Women Council (DBWC) recently hosted a workshop on people management skills for female entrepreneurs in the UAE, as part of the ongoing Ro’Ya initiative. The workshop, entitled “Your People”, was the fifth of nine scheduled sessions being organized as part of the program. It was led by Scott Tierney, Vice President of Human Resources, Middle East and Africa, MasterCard.

During the session, Tierney helped participants understand the integral role that people management plays in achieving business objectives. He did this by outlining key considerations that business owners need to keep in mind during the various aspects of the employee life cycle including recruitment, training and development, as well as compensation and benefits.

“People management is a critical aspect of any business operation and a thorough understanding of this function is important for entrepreneurs looking to establish new ventures,” said Tierney. “The aim of this session was to educate female entrepreneurs about this critical aspect of their business, so they can use the learnings to strengthen their business plans and, in turn, operate a more successful business.”

During the session, attendees were encouraged to apply their learning through discussion and analysis. The Ro’Ya workshops will run until October 2014. All sessions will be hosted at the Dubai Chamber of Commerce and Industry and will be facilitated by industry experts. Future workshops to look out for include: “Telling Your Story” scheduled on July 24 and “Show Me the Money” on August 14.


About Ro’Ya:

Ro’Ya is a result of a recently announced collaboration between DBWC and MasterCard that builds on the efforts of both organizations to mobilize and encourage women to participate in the economic sector by realizing their entrepreneurial ventures. The aim of the program is to provide coaching and mentorship to aspiring female entrepreneurs looking to establish new businesses.

Through Ro’Ya, aspiring and existing female entrepreneurs who are either citizens or residents of the UAE were encouraged to submit their business proposals through a dedicated microsite on, where necessary information regarding the proposed venture was to be shared.

The top three women entrepreneurs will receive a cash prize of USD 50,000, USD 30,000 and USD 20,000 respectively to be used towards start-up costs. In addition, five candidates will also receive USD 5,000 each. MasterCard will also continue to work very closely with the top winners, after the competition is over, to provide professional guidance and relevant networking opportunities that will kick-start their businesses and prepare them for long term-success.

About MasterCard:

MasterCard (NYSE: MA),,is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MasterCardMEA,@MasterCardNews,join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the MEA Engagement Bureau.


Natasha Jamal, Communications Manager, MasterCard, +971 56 369 8422,  


About DBWC:
Established in 2002, under the umbrella of the Dubai Chamber of Commerce and Industry, the Dubai Business Women Council is the official representative organisation for business women, both professionals and entrepreneurs, in the Emirate of Dubai. Building awareness, educating, promoting opportunities and enhancing positive change in the community towards the acceptance of women in business is at the heart of the DBWC’s belief in empowering women and motivating them to be productive members of the society and economy. For more information about DBWC and their recent activities, visit

Log on to the Council’s Facebook page –


Sara Riad Ali, PR Manager, Emblem, +971 55 5683205