Her Excellency Shaima Al Zarooni, CEO, IHC and Raghu Malhotra, President, MENA, MasterCard






Dubai – 22 November, 2015: Under the patronage of UN Messenger of Peace and Chairperson of International Humanitarian City (IHC) HRH Princess Haya Bint Al Hussein, wife of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the IHC and MasterCard launched today the first session of the Private Sector Frontiers Round Table Series.

The series, which will consist of 11 sessions in total, aims to strengthen the role of the private sector in terms of humanitarian assistance as well as build sustainable partnerships with the sector across the UAE. Each session will address the role of a specific economic sector and offer recommendations to overcome challenges and pilot initiatives.

The first session, which was held on the first day of the UAE Innovation Week, was attended by CEOs of global champions in private finance, banking and technology as well as high-ranking observers from the United Nations. The attendees engaged in an open dialogue moderated by Dr. Yasar Jarrar, Vice Chair of the World Economic Forum Global Agenda Council, on the future of Governments and concluded with remarks by Becky Anderson, CNN host of “Connect the World with Becky Anderson”.

“The UAE Private Sector has always proven its commitment and demonstrated benevolent support providing innovative and sustainable collaborations for the benefit of the humanitarian work”, said HE Abdullah Al Shaibani, Secretary General of Executive Council of Dubai and IHC Board Member. “Today’s first session of the Private Sector Frontiers Roundtable is a testament of the commitment of Dubai Government and IHC to foster innovative multifaceted public-private sector partnerships.”

At the end of the session, the IHC and MasterCard announced a new partnership and pilot initiative that aims to utilize modern communication and payment technologies to enhance humanitarian relief funding and efforts. Together, they launched a smart donation mobile application that will provide a platform for MasterCard cardholders to donate an amount to aid humanitarian efforts. By simply downloading the app, donations will be directed to the Global Humanitarian Impact Fund (GHIF) with every transaction made locally by the private sector. Furthermore, MasterCard announced the contribution of AED one million, making it the first private company to fund the GHIF since it was launched earlier this year.

Commenting on the initiative and importance of leveraging technology for humanitarian needs, Raghu Malhotra, President, Middle East and North Africa, MasterCard said: “As a leading technology company in the payments industry, MasterCard is always looking to develop innovative solutions that help support the economy towards a future that is more connected, efficient, and secure. Our partnership with IHC and the government represents our commitment to doing well and doing good, and in this case deliver humanitarian relief through the power of innovative payment products and services.”

Through this innovative mobile application , MasterCard cardholders in the UAE are eligible to register and donate to the Fund, and will be empowered to set donation limits, and gain a unique view into the impact of the fund’s contributions to humanitarian efforts around the world run by the IHC’s humanitarian members including UN agencies and international nonprofit organizations.

“The world is witnessing unfortunate increase in the nature, complexity, and frequency of humanitarian crises. In facing these escalating challenges, we need to re-think the private sector support model and to look at establishing smart and sustainable partnerships between all the stakeholders involved,” said Shaima Al Zarooni, CEO of the IHC. “We are excited to be partnering with MasterCard in such a meaningful and impactful way. There’s no better example of public-private sector partnerships than this collaboration, which allows the private sector to pull back the curtain on humanitarian efforts and see what is required to mobilize resources and how they are designated and deployed. This partnership is set to harness the diversity and generosity of the private sector by enabling them to engage with the humanitarian sector in a more tangible manner.”


About MasterCard

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardMEA and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Media contact:
Stephanie King
04 3344 930

About IHC:

The International Humanitarian City (IHC) was established by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, and became the world’s largest and busiest logistics hub for humanitarian aid with more than 60 UN agencies, NGOs, intergovernmental bodies and commercial companies as members. It is the leading efficient global humanitarian hub in logistics, innovation and collaboration. The IHC empowers its members to create lasting change in the lives of people in need. Facilitate coordination and collaboration between international organizations and domestic UAE based entities in the efforts of delivering aid.

Media Contact:

Rania Hammad
04 3680293