July 08, 2020 – Lagos, Nigeria – Mastercard has partnered with Nigeria’s popular media personality, Toke Makinwa, African football and Super Eagles’ legend, Austin ‘JayJay’ Okocha, and celebrity chef, Chef Fregz, to offer cardholders in Nigeria unique experiences for their at-home enjoyment.
At a time when connecting people to their passions – such as sports and culinary – is more important than ever, Mastercard will be leveraging its expertise to create exciting physical events online in a series of local Digital Priceless Experiences.
As part of the new line up, Jay-Jay Okocha will be discussing his illustrious career with Toke Makinwa. Throughout the session, fans will have an opportunity to ask their priceless questions by registering on priceless.com, there will also be limited signed merchandise on registration. And in a separate session, culinary enthusiasts can watch Chef Fregz cook up a storm in the kitchen alongside Toke. Registered participants will receive the ingredients list ahead of the session so they can have their own private cooking lesson with the talented Nigerian chef. Mastercard cardholders can register for both sessions at www.priceless.com.
“At Mastercard, through our long-established Priceless experiences platform, we have an opportunity to continue connecting consumers with their passions,” said Ifeoma Dozie, Director, Marketing and Communications, Sub-Saharan Africa, Mastercard. “We are adapting our traditional sponsorships, leveraging our partnerships and creating new, digital ways of bringing once-in-lifetime moments into people’s homes.”
The Priceless Experiences are not limited to Nigerian celebrities. They span the globe and passion areas, all featured on Mastercard’s experiential lifestyle hub Priceless.com. People can enjoy intimate acoustic musical performances, gameplay insights from the pros, private cooking lessons from celebrity chefs, training sessions with renowned fitness experts, behind-the-scenes tours of some of the world’s most famed destinations, and more. Visitors can also access additional exclusive content from global celebrities, experts and ambassadors on the site.
“Mastercard has brought consumers closer to their passions for decades, and we are constantly adapting our approach to do this in relevant and meaningful ways. We will continue to evolve as a brand and develop our approach with consumers at the heart of everything we do and bring value to cardholders,” said Beatrice Cornacchia, Senior Vice President Marketing and Communications, Mastercard Middle East & Africa.
*Some experiences have limited space and require signing up on Priceless.com to secure your spot. Mastercard may substitute certain events in its discretion.
Priceless.com is Mastercard’s experiential lifestyle hub designed to inspire and create once in a lifetime moments to be shared with family and friends at home, online, and everywhere in between. Exclusive to Mastercard cardholders, its unique multicultural proposition allows people to connect closer to their passions, fuels their desires for continuous learning and discovery, and gives them the opportunity to gift experiences, enter sweepstakes, and participate in special auctions to benefit important causes. Inspired from over 40 destinations and accessible from 90+ countries, consumers can find dynamically curated experiences both physical and digital across culinary, sports, arts and culture, music, and more, as well as custom editorial content enabling them to Start Something Priceless.
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
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