The first “MasterCard Love Index” highlights shopper’s preference for the personal approach
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Nairobi, Kenya, 11 February 2016– Despite the online shopping boom showing no sign of slowing down, shoppers in Kenya prefer the personal touch when it comes to purchasing gifts for their loved ones, data from MasterCard has revealed.
In Kenya, 92 percent of consumers made purchases in-person, whereas only 4 percent of transactions were made online (2015).
The “MasterCard Love Index” highlights global shopper behaviour in over 200 countries around the world and was created by analysing credit, debit and prepaid card transactions over a three-year period between 11-14 February in 2013, 2014 and 2015. The Index not only looked at the volume of spending and the amount spent but also analysed the types of spending associated with Valentine’s Day around the world.
The MasterCard Love Study identified other purchasing trends in Kenya, highlighting notable changes over the past two years.
When it comes to creating memorable experiences with loved ones, Kenyans spend the most amount of money at hotels, which account for 67 percent of the overall spend by Kenyans. This contrasts from South Africa, where most transactions made were at restaurants, accounting for 80 percent of all transactions.
On the other hand, the fewest number of transactions in Kenya were recorded for purchases on jewellery (two percent), flowers (less than one percent) and stationery such as cards (less than one percent). In South Africa, the lowest amount of transactions were recorded for jewellery (three percent), transportation (two percent), and flowers (one percent).
Whether shopping in person or enjoying a night out, electronic payments are able to offer consumers the ease and convenience they need for that special occasion. Electronic payments offer cardholders and merchants several benefits, including being protected from the security risks and costs associated with cash.
About the MasterCard Valentine’s Day Index
The study analyzed aggregated transaction information made by credit, debit and prepaid cards across pre-selected merchant categories over a three-year period – February 11-14 in 2013, 2014 and 2015.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
MasterCard Communications Contact – Geraldine Trennery, Geraldine_trennery@mastercard.com
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