- 110 primary school girls in Johannesburg participate in a STEM curriculum that aims to develop the problem-solvers of the future
- Through Girls4Tech, Mastercard aims to create a world with women in mind, and women involved, to unlock limitless possibilities for us all
Johannesburg, 5 March 2020 – Science, Technology, Engineering and Mathematics (STEM) skills are still the most in-demand jobs in South Africa in the job market, yet only 13% of graduates in STEM fields are women, despite South Africa being ranked 17th out of 153 countries in the 2020 Global Gender Gap Report.
Ahead of International Women’s Day, Mastercard has launched its first 2020 South African Girls4Tech programme at Phoenix College in Johannesburg to inspire and prepare 110 girls aged between nine and 11 for careers in science and technology.
A hands-on inquiry-based STEM programme, Girls4Tech incorporates Mastercard’s deep expertise in payments technology and innovation, and includes topics such as algorithms, digital convergence and cryptology. Mastercard employees serve as mentors and role models as they guide participants through practical and fun exercises.
“Driving inclusion, and equal opportunity are key priorities at Mastercard,” says Suzanne Morel, Country Manager at Mastercard South Africa. “Through our Girls4Tech programme, we are committed to developing a strong pipeline of talent by encouraging girls to embrace the subjects that will prepare them for the workforce of the future, while helping to reduce the shortage of STEM skills that are needed to boost South Africa’s economy.
“STEM skills are not only critical in giving women a leg up in the job market, but they can also help to boost their earning potential. This is important if we are to close the gender pay gap.”
By providing real life and hands-on activities for each concept, Mastercard volunteers show young girls that being friendly, enthusiastic, mathematical, artistic, scientific, logical and even creative are all skills that connect to a STEM career.
“A lot of girls believe that they are not cut out for technology careers and need more confidence. They need to have good role models so they can see that they can do it too,” says Morel.
While Girls4Tech inspires young girls to build the skills they need in STEM to become problem-solvers and the leaders of tomorrow, it also aims to ensure that women have a voice in the development of the products and services of the future.
According to Nielsen, women wield the buying power in South Africa, with 60% the primary purchaser within South African households, while 71% are responsible for grocery shopping. And their influence is still to grow as 21 million female consumers are expected in the local market by 2025.
“How can we possibly create products for everyone if we don’t have representation of women in the decision-making, engineering and innovation processes? It is critical that women have a seat at the table, so that we can design solutions that better meet their needs. By creating a world with women in mind, and women involved, we can unlock limitless possibilities for us all,” says Morel.
Since its launch in April 2014 in the United States, Girls4Tech has reached more than 500,000 girls in 27 countries, including over 1000 girls in South Africa. Mastercard has further committed to reach 1 million girls globally by 2025. Additional programmes will be rolled out to schools in Johannesburg and Cape Town later this year.
To learn more about the programme, please visit the Girls4Tech webpage.
About Mastercard (NYSE: MA), www.mastercard.com
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Follow us on Twitter: @MastercardMEA and @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the MEA Engagement Bureau
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