Johannesburg, 6 April 2016 – Today MasterCard unveiled its new premium credit card products namely the World MasterCard and World Elite MasterCard, providing affluent consumers and frequent travellers with a range of priceless travel benefits and lifestyle privileges both at home and abroad.

World MasterCard gives access to exclusive, preferential travel experiences including room upgrades at select hotels and discounted airline tickets. Cardholders also have the added convenience of a dedicated South African-based travel concierge service to help book their next business trip or family holiday, plus lounge membership to access over 500 airport lounges globally.

“The affluent market is increasingly looking for experiences that drive personal growth and happiness, as opposed to the ownership of material possessions. Our World MasterCard premium offering is specifically aimed at creating incomparable experiences for these discerning consumers and their loved ones by providing hassle-free advantages, savings and privileged access to a rich offering of luxurious travel and lifestyle benefits,” says Mark Elliott, Division President for MasterCard, South Africa.

MasterCard has also created the MasterCard For You app, which is available to iOS, Android, Blackberry and Windows users. The app provides access to the World MasterCard and World Elite MasterCard benefits such as Buy 1 Get 1 offers at over 1,400 hotels, fine dining restaurants and premium spas across the Middle East and Africa.

“Affluent consumers are embracing a more digital lifestyle and they desire benefits that are convenient and simple to redeem. The app presents these offers in a user-friendly way, enabling cardholders to quickly discover and redeem offers in the city they are visiting simply by using their smartphones,” says Elliott.

Additional World MasterCard benefits include complimentary hotel nights at Starwood Hotels and Resorts, access to MasterCard’s Priceless Africa platform, and discounts on serviced apartments in New York, London, Paris, and Dubai. Cardholders also get automatic access to Hertz’s Gold Plus Rewards and Legacy Lifestyle Rewards, and a wealth of spa and wellness privileges.

World Elite MasterCard cardholders receive additional perks including premium loyalty membership, unlimited airport lounge access for the cardholder and a guest as well as airport meet and greet discounts. They also receive 24/7 access to a lifestyle and travel concierge service that will help them plan unforgettable experiences such as reserving a chef’s table at a sought after restaurant, lining up a celebrity for a special birthday or purchasing those impossible-to find concert tickets.

Both offerings include extensive insurance benefits to create peace of mind when travelling abroad such as card fraud protection, ATM robbery and travel medical insurance, luggage and purchase protection, and travel emergency cover of up to US$500,000.

Private bank customers are eligible to receive a World MasterCard. The World Elite MasterCard is available to customers who have at least R10 million in investable assets.

For further information, please contact your bank or visit: and

Notes to Editor

Below table highlights the benefits associated with World MasterCard and World Elite MasterCard

World World Elite
Target Segment
Affluent HNW / UHNW
Lounges Airport Lounge Access Unlimited Cardholder & Guest
Lounge Key Membership
Convenience Concierge
Travel Concierge
Peace of Mind Fraud Protection
Travel Inconvenience
Travel Medical
ATM Robbery
Purchase Protection
Collision and Loss Damage Waiver
Emergency Services Card Always Available
Key Travel and Lifestyle Benefits Premium Loyalty Membership (Airline/Hotel/Car Rental)
Legacy Membership
Hotel Offers and Discounts
Car Rental Hertz President Membership
Car Rental Hertz Gold Membership
Car Rental Hertz Discount
Spa Offers
Luxury Serviced Apartments
Luxury Shopping Benefits
Careem Chauffeur Drive
Buy 1 Get 1 offers
Online Shopping Offers and Discounts
Airport Meet and Greet Discounts
MasterCard Priceless offers

About MasterCard

MasterCard,, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MasterCardMEA and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the MEA Engagement Bureau.

Media Contact

Birgit Deibele


Tel: +27 71 464 0983