Johannesburg, 6 April 2016 – Today MasterCard unveiled its new premium credit card products namely the World MasterCard and World Elite MasterCard, providing affluent consumers and frequent travellers with a range of priceless travel benefits and lifestyle privileges both at home and abroad.
World MasterCard gives access to exclusive, preferential travel experiences including room upgrades at select hotels and discounted airline tickets. Cardholders also have the added convenience of a dedicated South African-based travel concierge service to help book their next business trip or family holiday, plus lounge membership to access over 500 airport lounges globally.
“The affluent market is increasingly looking for experiences that drive personal growth and happiness, as opposed to the ownership of material possessions. Our World MasterCard premium offering is specifically aimed at creating incomparable experiences for these discerning consumers and their loved ones by providing hassle-free advantages, savings and privileged access to a rich offering of luxurious travel and lifestyle benefits,” says Mark Elliott, Division President for MasterCard, South Africa.
MasterCard has also created the MasterCard For You app, which is available to iOS, Android, Blackberry and Windows users. The app provides access to the World MasterCard and World Elite MasterCard benefits such as Buy 1 Get 1 offers at over 1,400 hotels, fine dining restaurants and premium spas across the Middle East and Africa.
“Affluent consumers are embracing a more digital lifestyle and they desire benefits that are convenient and simple to redeem. The app presents these offers in a user-friendly way, enabling cardholders to quickly discover and redeem offers in the city they are visiting simply by using their smartphones,” says Elliott.
Additional World MasterCard benefits include complimentary hotel nights at Starwood Hotels and Resorts, access to MasterCard’s Priceless Africa platform, and discounts on serviced apartments in New York, London, Paris, and Dubai. Cardholders also get automatic access to Hertz’s Gold Plus Rewards and Legacy Lifestyle Rewards, and a wealth of spa and wellness privileges.
World Elite MasterCard cardholders receive additional perks including premium loyalty membership, unlimited airport lounge access for the cardholder and a guest as well as airport meet and greet discounts. They also receive 24/7 access to a lifestyle and travel concierge service that will help them plan unforgettable experiences such as reserving a chef’s table at a sought after restaurant, lining up a celebrity for a special birthday or purchasing those impossible-to find concert tickets.
Both offerings include extensive insurance benefits to create peace of mind when travelling abroad such as card fraud protection, ATM robbery and travel medical insurance, luggage and purchase protection, and travel emergency cover of up to US$500,000.
Private bank customers are eligible to receive a World MasterCard. The World Elite MasterCard is available to customers who have at least R10 million in investable assets.
Notes to Editor
Below table highlights the benefits associated with World MasterCard and World Elite MasterCard
|Affluent||HNW / UHNW|
|Lounges||Airport Lounge Access||Unlimited Cardholder & Guest|
|Lounge Key Membership||√||√|
|Peace of Mind||Fraud Protection||√||√|
|Collision and Loss Damage Waiver||√|
|Emergency Services||Card Always Available||√|
|Key Travel and Lifestyle Benefits||Premium Loyalty Membership (Airline/Hotel/Car Rental)||√|
|Hotel Offers and Discounts||√||√|
|Car Rental Hertz President Membership||√|
|Car Rental Hertz Gold Membership||√|
|Car Rental Hertz Discount||√||√|
|Luxury Serviced Apartments||√||√|
|Luxury Shopping Benefits||√|
|Careem Chauffeur Drive||√||√|
|Buy 1 Get 1 offers||√||√|
|Online Shopping Offers and Discounts||√||√|
|Airport Meet and Greet Discounts||√|
|MasterCard Priceless offers||√||√|
MasterCard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MasterCardMEA and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the MEA Engagement Bureau.
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