Travelers Around the World will have Access to a Combined 1,000 Exclusive Experiences and Local Offers in the Cities they Love to Visit Worldwide
To tweet this news, copy and paste: NEWS: MasterCard Priceless Cities Grows to 36 by Year’s End http://mstr.cd/ZSeAOH
NEW YORK, NY (SKIFT Global Travel Forum) – October 11, 2014 – MasterCard today announced that its Priceless Cities platform will be available in 36 cities and marketed in 53 countries allowing global travelers to gain exclusive access to 500 priceless experiences and more than 500 local offers by year’s end. With 34 cities live now, recently added destinations include Munich, Las Vegas and Hawaii with Riviera Maya, and Tokyo being added by December 2014.
“As consumers everywhere get ready for the upcoming holiday-travel season, Priceless Cities can help them answer the age-old question ‘what do you want to do today’ in ways they probably have neverdreamed of, “ said Raja Rajamannar, chief marketing officer, MasterCard. “Our local teams on the ground are curating one-of-a-kind experiences that truly money cannot buy.”
With its range of exclusive offers available today, MasterCard is delivering an amazing selection of priceless dining, shopping, sports, entertainment and lodging experiences including:
- Priceless Las Vegas: cardholders can get exclusive access to walk inside the ropes as an Honorary Observer at TPC® Summerlin
- Priceless Rome: private tasting tours of Eataly’s flagship store
- Priceless London: priority to jump to the front of the line to ride the London Eye
- Priceless Miami: lead the coin toss at the Sony Open
MasterCard launches major marketing campaign called “One More Day”
According to a U.S. Travel Association study, last year American workers left 429 million vacation days on the table. This finding inspired MasterCard to launch its One More Day campaign with a goal to create a national movement to encourage Americans to make a social pledge to take “one more day” of their well-earned time off. The campaign is designed to create category awareness of MasterCard as a preferred travel service provider. To date it has garnered over 22,000 pledges, and this week saw #OneMoreDay trending over #NLCS (National League Championship Series) on Twitter. MasterCard views Priceless Cities as one way to inspire Americans with great ideas to spend their vacation or day off.
Rajamannar concluded, “As cash travel continues to rapidly decline, MasterCard has some of the most important responsibilities in the travel industry, as we provide the tools, resources, safety and convenience that today’s connected consumers expect, and we’re committed to creating those Priceless experiences before, during and after their trip.”
For more on Priceless Cities visit: http://www.priceless.com/
Learn more about MasterCard’s One More Day campaign and travel benefits: http://www.priceless.com/travel/
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Note to Editors: During the Skift Global Forum, The MasterCard Conversation Suite will be active outside the conference floor, and executives will be available to discuss MasterCard’s perspective on travel. Please contact Flor_Estevez@MasterCard.com for more information.
About Priceless Cities
Priceless Cities is a core tenant of MasterCard’s world renowned 17 year-old Priceless marketing platform that is currently in 112 countries and 53 languages. First introduced in New York in in 2011, at the end of 2014 the program will include 36 cities, being marketed across 53 countries. Live atpriceless.com, the digital experience is search-optimized and responsive across all devices – allowing MasterCard cardholders to seamlessly explore and book experiences in whichever city they choose – from Rio to Sydney, from New York to Beijing, and from Stockholm to Dubai. The program is designed to ensure travelers are not missing out on anything and can share their experiences over social media with friends and family.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.
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Jennifer Stalzer, MasterCard
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