To tweet this news: MasterCard gives winners of the Win a Trip Few Can Win competition a #priceless experience at the UEFA Champions League Final 2014
The most recent campaign to promote cashless payments is in celebration of MasterCard’s sponsorship of the UEFA Champions League, where four lucky MasterCard cardholders who entered the Win a trip few can win competition, won the ultimate football experience to attend the UEFA Champions League Final 2014 in Lisbon, Portugal.
Win a trip few can win called on MasterCard prepaid, debit and credit cardholders from Nigeria to share unique stories showcasing how using their MasterCard product has positively impacted their lives. Through the campaign, MasterCard has connected consumers in Nigeria with their love for football, while encouraging a shift to electronic payments.
“MasterCard supports the Central Bank of Nigeria’s drive for a cashless economy. Our sponsorship of one of the world’s leading football tournaments allows us to bring the game to Nigeria’s passionate football fans while raising awareness of the many benefits that electronic payments bring to all segments of society,” says Omokehinde Ojomuyide, Vice President and Area Business Head, MasterCard in West Africa.
The four lucky winners – Obisakin Timilehin, Obafemi Kehinde, Chibuike Alagboso and Patrick Ikwueme – each received a MasterCard Priceless Moments package, which included accommodation, airline tickets, luxurious dining, a Priceless Experience at the finals as well as a private tour of Lisbon.
Thrilled to be named a winner Timilehin said: “I was very surprised. I am so thankful for MasterCard for giving me an experience to travel out of Nigeria. I have never been on a plane before.”
Launched in March 2014 as part of MasterCard’s Priceless Africa loyalty platform, the Win a Trip Few Can Win competition attracted more than 500 entries. Twenty five contestants were shortlisted to present their unique MasterCard stories to a panel of celebrity judges: Stephen Keshi (legendary head coach of the Super Eagles); Ali Baba (Nigeria’s foremost comedian); Tolu “Toolz” Oniru (The Beat 99.9fm’s host); Uche Pedro nee Eze (founder of BellaNaija.com) and Ojomuyide, who then selected the top eight finalists.
Videos of the eight qualifiers were then posted on MasterCard’s facebook page (www.facebook.com/MasterCardMEA) where the public cast their votes for their favourite stories. The finalists’ videos received more than 700 votes, with 880,000 views on Facebook and more than 4500 views on the Priceless Africa portal.
“We are very proud of our longstanding association with the UEFA Champions League. The tournament has delivered countless priceless moments over the past twenty years and the fans have been there all the way, so it’s fantastic to be able to give these four Nigerians access to our Priceless Moments Package at this year’s UEFA Champions League Final,” Ojomuyide says.
MasterCard (NSYE: MA), www.mastercard.com is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MasterCardMEA and @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the MEA Engagement Bureau.
Favour Ojiabor, JSP Communications, firstname.lastname@example.org
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