Priceless Arabia winners will get to experience the sights and sounds of London, New York, Sydney and Singapore

#MasterCard sends five winners around the world for 10 days to visit London, New York, Sydney and Singapore #PricelessArabia 


Dubai, United Arab Emirates (UAE), 6 August, 2014Five lucky MasterCard cardholders are celebrating a priceless moment after winning a 10-day trip for two around the world as part of Priceless Arabia. The trip will provide cardholders with the unique opportunity to experience the sights and sounds at some of the world’s most cosmopolitan cities, covering London, New York, Sydney and Singapore.

“Since its launch in 2013, the unique experiences offered by Priceless Arabia have been lauded by MasterCard cardholders across the Middle East. At MasterCard, we have always believed that experiences are more important than material things and this campaign reinforces our passion for creating priceless experiences for our cardholders that create long-lasting memories,” said Eslam Darwish, Head of Marketing, Middle East and Africa, MasterCard.

The unique prize includes some of the existing destinations featured in the Priceless Arabia program. The package will cover flight tickets, 5-star hotel accommodation and tours in each city for the winners and their guest.

Priceless Arabia is part of MasterCard’s Priceless Cities platform, which was launched in New York City in July 2011. The campaign was introduced to the Middle East  in 2013, and represented the first platform on a region-wide scale, rather than in just one city. Dedicated to bringing cardholders closer to their passions, the highly popular campaign recognizes and celebrates the markets in this diverse region.

Currently, cardholders can access more than 600 Priceless Arabia exclusive offers and experiences worldwide. From becoming a part of history at Petra in Jordan, following the paths of Pharaohs in Egypt, discovering the natural wonders of Oman or experiencing the very best that Dubai has to offer, Priceless Arabia offers cardholders unique experiences in one of the world’s most diverse and exciting regions and beyond. Travel, attractions, sports, dining, shopping and entertainment are at the heart of the campaign, and cardholders can avail exclusive offers and experiences in the region and around the world.

All experiences offered through this program are available on


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About MasterCard

MasterCard (NSYE: MA), is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MasterCardMEA and @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the MEA Engagement Bureau.


Sherif Zaki, +97150 155 1328