Survey finds that 90 per cent of respondents were satisfied with their online shopping experience
Doha, Qatar, 21 April, 2015:MasterCard today released the results of its Online Shopping Behaviour study that indicates that 55 per cent of respondents in Qatar made an online purchase during the three months prior to the study, of which 90 per cent were satisfied with their online shopping experience.
The Online Shopping Behaviour Survey, which measures consumers’ propensity to shop online, was conducted at the end of last year and was based on interviews with 4000 respondents across eight markets in the Middle East and North Africa including Qatar.
“Shopping online is gradually gaining popularity in Qatar and with the high consumer satisfaction levels that the study has revealed, we are confident that there will be a further increase in the years to come.” said Aaron Oliver, Head of Emerging Payments – Middle East and Africa, MasterCard, “Consumers in Qatar will continue to benefit from simple, safe and secure transactions. MasterCard is committed to working with banks and other financial institutions to develop customized payment solutions that facilitate and simplify online payments both for merchants and consumers.”
The survey found that online spend in absolute terms is highest for airlines, followed by digital content for entertainment purposes, and groceries. Clothing and accessories, home appliances and electronic products are other categories that were popular amongst respondents. Qatar’s respondents were clear about their key criteria when choosing where to shop online – 76 per cent mentioned convenient payment methods, value of items and security of the payment facility.
Three in ten respondents made online purchases through their mobile phones during the three months prior to the study – an increase of 15 per cent compared to 2013. An additional one in six respondents who had not purchased online yet said that they intended to do so in the next six months.
The reasons given for shopping online via mobile phones included convenience, apps that make online shopping easy and the ability to shop while on the go.
Respondents purchased clothing and accessories primarily, followed by home appliances and electronic products and phone apps. Other frequently purchased items included hotel accommodation, airline tickets, computer software and personal or beauty care brands.
Other notable results include:
– Men are more likely to make an online purchase than women in Qatar. Men also have a higher average number of purchase occasions.
– Amazon is the most commonly visited website for online shopping, followed by eBay.
Note to editors: More information and previously released MasterCard survey results can be found at www.masterintelligence.com. The survey and its accompanying reports do not represent MasterCard financial performance.
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