Lagos, Nigeria: MasterCard cardholders in Nigeria now have an opportunity to win a trip to Lisbon, Portugal to watch the UEFA Champions League Final Lisbon 2014 as a part of the Priceless Africa platform launched in September 2013.
The campaign dubbed “Win a trip few can win” invites MasterCard prepaid, debit and credit cardholders from across Nigeria to share unique stories showcasing how using their MasterCard product has positively impacted their lives. The entries will be reviewed by a panel of judges and after six weeks, the selected finalists’ entries will be posted on social media for consumers to cast the deciding vote for their favourite stories. The top four finalists will be selected to attend UEFA Champions League Final Lisbon 2014.
Omokehinde Ojomuyide, Vice President and Area Business Head, MasterCard West Africa said: “Nigeria already appreciates the immense benefits that cashless transactions have to offer and this campaign could not have come at a better time, when more and more consumers are embracing the security and convenience of electronic payments. As we make strides towards a world beyond cash in Nigeria and across Africa, we create opportunities like these to reward our valued consumers with unique experiences across diverse passion points and encourage them to shift from cash to electronic payments.”
MasterCard cardholders are invited to share their short stories on www.pricelessafrica.com over a period of six weeks.
MasterCard launched the Priceless Africa consumer loyalty platform in Nigeria, in addition to six other African markets. The launch in Nigeria saw the country join the current 26 MasterCard Priceless destinations across the globe, and offers consumers in Nigeria the best in luxurious beach retreats, food and dining discount offers at selected restaurants, unforgettable entertainment experiences, travel and shopping experiences from around the world, and access to exciting sporting events.
Priceless Africa is part of MasterCard’s Priceless Cities platform, which was launched in New York City in July 2011. This campaign will be extended to other countries in Africa, with the aim of connecting consumers through Priceless experiences across the continent.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, @MasterCardMEA, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau
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