Partnership announced at World Retail Congress in Dubai

 Dubai, UAE, (April 11, 2016) – MasterCard and, the Middle East’s largest online retail and marketplace platform, today announced a collaboration to provide a world-class payment experience for customers. The collaboration was announced on the sidelines of the 10th edition of the World Retail Congress which takes place in Dubai from 12-14 April, 2016. customers will benefit from a seamless payment experience backed by quicker and more convenient ways to complete purchases using MasterCard’s innovative payment solutions. MasterCard and will also collaborate on joint marketing campaigns as they encourage more consumers to benefit from cashless payments.

Raghu Malhotra, President, Middle East and Africa, MasterCard, shared, “We are excited about bringing advanced payment capabilities to and giving customers an even better online shopping experience. MasterCard is building capabilities and working with e-commerce industry leaders like to provide shoppers with an online experience that is not just easy and convenient, but also safe, secure, personalized and relevant.”

“As the regional e-commerce industry continues its rapid growth and starts to mature, we are excited to contribute to this development by bringing our innovation and global expertise to create a sophisticated payment ecosystem powered by advanced data analytics.”

Ronaldo Mouchawar, CEO & Co-founder of states, “We have a long standing partnership with MasterCard and together we are committed to growing e-payments in the Middle East, particularly through m-commerce which is currently experiencing a huge uplift. M-commerce has been a huge driver for e-commerce growth in the region and credit card payments further simplify the shopping on-the-go, as one can save payment details on the device and pay on click of a button.”

“This is the perfect time for such a partnership where we can offer the growing number of tech-savvy consumers who understand the benefits of e-payments even more such as speed, convenience, security and value for money. focuses on empowering consumers to make smarter choices, which includes providing secure payment platform and this partnership will further broaden safe payment options for our consumers.”

MasterCard will also utilise insights through its data analytics platform to develop a deeper understanding of shopper behaviour on to enhance the overall shopping and payment experience for customers. This move will assist in further new product development and service enhancements to provide customers with an unrivalled payment experience.