Consumers More than Like Priceless Surprises; 3x’s Higher Social Engagement Rate Instant Gratification Goes Mobile with New App to Deliver What’s Next in Consumer Engagement  BARCELONA (Mobile Media Summit) – March 4, 2015 – Over the past 12 months, unsuspecting MasterCard cardholders from around the world laughed, cried and smiled as Priceless Surprises made their day.  …
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MasterCard today announced that its Priceless Cities platform will be available in 36 cities and marketed in 53 countries allowing global travelers to gain exclusive access to 500 priceless experiences and more than 500 local offers by year’s end. With 34 cities live now, recently added destinations include Munich, Las Vegas and Hawaii with Riviera Maya, and Tokyo being added by December 2014.