Telcos, ride-hailing companies and online marketplaces are all diversifying to become part of super-app industry, specifically in the Middle East and Africa The second in a two-part report series commissioned by Mastercard Eastern Europe, Middle East and Africa, the paper was developed by Economist Impact, the research and analysis arm of The Economist Group Study …
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Super-apps offer a single location from which a consumer can engage in diverse commercial transactions, from calling a cab to paying an electricity bill Wide-ranging study by Economist Impact, the research and analysis arm of The Economist Group, commissioned by Mastercard Middle East and Africa reveals that super-apps have emerged as a business model with …
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