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Priceless (Startup) Surprises Come to Austin

Starting this weekend masses of people interested in technology, film and music will descend on Austin, Texas. The technology portion of the multi-week event attracts startup entrepreneurs looking to develop relationships and move their ideas forward.Priceless Surprises vending machine

Building on the recent launch of Priceless Surprises – read initial press release – MasterCard will be partnering with Mashable.com to dispense ‘startup’ surprises, just when attendees least expect it.

Here’s how it works:

  • A Priceless Surprises vending machine will dispense unexpected surprises to MasterCard cardholders at Mashable House (located one block from the convention center)
  • Cardholders who share a surprise on Twitter using #PricelessSuprises will also be eligible to receive prizes

Among the prizes are 250 introductory strategy phone conversations with senior technology executives at major brands.

We’ll also be demonstrating some of our latest payment innovations from MasterPass to Simplify Commerce.

Related content:

  • MasterCard Morning Brew video interview with Chief Marketing Officer Raja Rajamannar, and head of US Marketing, Cheryl Guerin on the introduction of Priceless Surprises