Starting this weekend masses of people interested in technology, film and music will descend on Austin, Texas. The technology portion of the multi-week event attracts startup entrepreneurs looking to develop relationships and move their ideas forward.
Building on the recent launch of Priceless Surprises – read initial press release – MasterCard will be partnering with Mashable.com to dispense ‘startup’ surprises, just when attendees least expect it.
Here’s how it works:
- A Priceless Surprises vending machine will dispense unexpected surprises to MasterCard cardholders at Mashable House (located one block from the convention center)
- Cardholders who share a surprise on Twitter using #PricelessSuprises will also be eligible to receive prizes
Among the prizes are 250 introductory strategy phone conversations with senior technology executives at major brands.
- USA Today article on Priceless Surprises, “Valentine’s Day Gift Goes Up in Smoke”
- MasterCard Morning Brew video interview with Chief Marketing Officer Raja Rajamannar, and head of US Marketing, Cheryl Guerin on the introduction of Priceless Surprises