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#DoGood in Austin with the World Food Programme

With thousands flocking to Austin this weekend, the United Nations World Food Programme (WFP) is encouraging attendees to #DoGood by taking a picture of themselves and tweeting about it.

For every “selfless selfie” shared via Twitter using the hashtag #DoGood, MasterCard will donate a month of school meals for a hungry child through WFP.Do Good Selfie at SXSW message

“66 million students across the developing world go to school hungry every day,”  said Hunter Biden, Board Chair of World Food Program USA. “With MasterCard’s support, your selfie can be selfless and give a child in need school meals for a month with the United Nations World Food Programme.”

Also, on Monday, March 10th, MasterCard will participate on the World Food Programme panel Innovating at Scale: Tech for Social Good.

In 2012, MasterCard and the World Food Programme formed a global partnership to deliver ground-breaking technology to meet the needs of the world’s hungry and vulnerable populations in order to help end world hunger. Read more about the partnership and programs in our digital press kit.

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