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SpendingPulse: e-Commerce Gets Gold Star for Back-to-School Retail Sales

The back-to-school shopping season is the second-biggest selling period of the year for U.S. retailers, behind the winter holidays. However, this year’s back-to-school bump was less than the retail industry expected. According to the latest SpendingPulse™ report released by MasterCard Advisors, total US retail sales for August saw a 3.9 percent year-over-year increase. However, e-Commerce remains a bright spot in retail sales. SpendingPulse shows that consumer spending continued to shift from bricks-and-mortar in August, particularly in some of the key back-to-school shopping categories, including Electronics, Department Stores and Total Apparel – all of which had double-digit increases. View the full press release.