MasterCard is an official partner of the Copa America Centenario, a historic soccer event which honors 100 years of the Copa America tournament. Some of the world’s best teams and players will compete from June 3-26, in ten markets across the United States. Read more about this in the Forbes article, Copa America Sells Out Sponsorship Inventory A Month Before Tournament.
As part of the sponsorship – which will be leveraged throughout Latin America – MasterCard will offer cardholders the opportunity to “feel like a champion” through a digital campaign that will inspire them to celebrate and share how they support their favorite team. Consumer focused events, such as Trophy Tour’s in Mexico and Argentina will also take place. Additionally, many cardholders in the region will have a chance to win a Priceless experience by getting to go to the tournament in person.
“As a long-tenured partner, we are thrilled to be uniting with Copa to bring the biggest soccer event in the Americas to the United States this year,” said Raja Rajamannar, Chief Marketing & Communications Officer, MasterCard. “Soccer fans worldwide are extremely passionate about their sport, and this tournament represents a fantastic opportunity for once-in-a-lifetime Priceless experiences.”