MasterCard’s global research and development division, MasterCard Labs, is responsible for many of our most innovative products, such as:
- Qkr for schools, which recently launched in Australia. It’s a mobile payment app designed to make life easier for parents and students when ordering lunch or other school items.
- Simplify Commerce, which makes it easy for small businesses to accept online and mobile payments.
- ShopThis! with MasterPass, the in-app payment innovation launched at World Retail Congress.
All these products came about from MasterCard Labs company-wide idea generation and innovation competitions that leverage the creativity of MasterCard employees globally. Innovation Express, a 48-hour “developer-thon,” is one of those initiatives. Here you can watch video of an earlier Innovation Express in action in Istanbul.
This weekend, MasterCard Labs is taking Innovation Express to students at Cornell University. With the help of the Johnson School of Management, students will team up with MasterCard employees to create a prototype, business plan, and video demonstration. The winner will be determined by a panel of judges on Sunday.