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MasterCard and Masabi Launch Mobile Ticketing in Athens

MasterCard and Masabi today announced a global partnership that will set commuters free from the hassles associated with buying tickets for the subway, bus and rail with cash.

Please find press release here.

ELIS0467_finalBy combining MasterCard’s innovative payment technology with Masabi’s JustRide mobile ticketing platform the two companies are able to provide a faster and more convenient travel experience for consumers while also reducing handling costs and freeing investment for improvements in city infrastructure and service.

The first city to benefit from the alliance is Athens where the historically cash only fare system will now be enhanced with this innovative mobile ticketing solution. The “TfA Tickets” application is now available to download via both the App Store and Google Play and provides those who travel across and visit the Greek capital with a quick, easy and safe mobile ticketing solution across the bus, metro and rail network.

“Given that already today more than 50% of us live in urban areas this trend brings significant challenges such as crowding and congestion to cities,” said Hany Fam, President MasterCard Enterprise Partnerships. “By combining our expertise, MasterCard and Masabi are removing the friction that slows down how people move around, while also improving quality of life in cities and helping authorities to better manage population growth and urban development.”

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