MasterCard is delivering an enhanced fan experience with new payment technology at tomorrow’s exclusive Gwen Stefani performance for cardholders at the Hammerstein Ballroom at The Manhattan Center. MasterCard cardholders will have the chance to use some of the latest payment technologies while enjoying a night of unforgettable music and priceless surprises.
The concert hall will be equipped with concession point of sale terminals enabled to accept contactless payments and Qkr! with MasterPass which will allow cardholders to order and pay for concessions at the event directly from their Android or iOS device. Cardholders can skip lines altogether by ordering through the Qkr! app and picking up their orders at a pickup station when ready.
This is the second show Stefani will perform for MasterCard cardholders as part of the company’s partnership with the singer, which kicked off with a concert at the Orpheum Theatre in Los Angeles on the eve of the 57th GRAMMY Awards®. MasterCard and Stefani joined forces in December 2014 and have been surprising cardholders across the U.S. with everything from show tickets to the opportunity to spend the day with Gwen herself.
MasterCard recognizes the critical role technology plays in enhancing the fan experience. Cardholders won’t want to miss a minute of this special performance because they were waiting in line to buy a drink or a snack. Enabling cardholders to tap or click to pay-more quickly and more securely- means more time enjoying the music and less time paying.
Tap, click and rock on!
12 Comments
I notice that security is only implied in one word, towards the end of the article.
I would like to see Mastercard adopt an authentication system which is better than just a PIN, but not so fraught with potential problems as biometrics (the FBI will second that, since their database was stolen).
How about the ATM or POS terminal displays something like this?
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0111000001111000110101100100110
Only you know your password is ‘FRED’, but you never type it. Instead, you type ‘0001’. The next time you use your card, all the digits are different, so nobody can ever steal your password.
Thanks for sharing me
Best plastic thing in a world is MasterCard!
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