From shopping in mobile apps to tapping a contactless reader in the grocery store, consumers across North America are shopping in more ways than ever before. According to a recent survey commissioned by MasterCard, The Psyche of Shopping, more than half (52%) of North American consumers say one of the top reasons for shopping online or via mobile device is the ease of checkout and information storing.
Consumers certainly are shopping wherever they want. Believe it or not, nearly two out of five consumers in North America (37%) have shopped online or via mobile app in bed. Here are the craziest places North Americans have reportedly shopped:
- In bed: 37%
- At work: 26%
- In the bathroom: 24%
- At a restaurant: 15%
- In the shower: 4%
- At a funeral: 2%
Security remains a high concern for those who shop online. North American consumers cited the top reasons for not shopping, online or via mobile app (50%) and discomfort with sharing payment information online or on mobile (49%). Moreover, males are more likely to express concerns about security (M: 58%; F: 45%) and being uncomfortable with sharing their payment information online/via mobile (M: 55%; F: 46%).
Shoppers are “turned off” when online commerce is not an option and may choose to buy elsewhere. Consumers have purposely chosen not to buy something when a retailer did not have an online payment option (68%), a mobile payment option (19%), or an in-app payment option (14%). As a result, retailers that do provide any e-commerce option may cause in-store and online shoppers to buy elsewhere.
MasterPass makes online shopping simple, safe and seamless. MasterCard understands what consumers value most in the online shopping experience, and therefore developed MasterPass – an easy and safe way to pay when shopping online, on a mobile device or in-app. It eliminates the need to store card information in multiple apps; instead, shoppers can check out using the “Buy with MasterPass” button and shop wherever they are, on any connected device.
For more interesting results from the Psyche of Shopping survey, visit @MasterCardNews every day this week, and for more information on ways you can shop online in a safer way, visit our MasterPass digital press kit.