Priceless Surprises represents the next evolution of Priceless. The platform has evolved from celebrating Priceless moments to enabling Priceless experiences and inspiring people to share all that is priceless through surprises.
Who’s that knocking on your door? Could be Justin Timberlake, you never know! MasterCard is building excitement for the reveal of Priceless Surprises and we promise you won’t want to miss it.
Kicking off on “Music’s Biggest Night” – The 56th Annual GRAMMY Awards with world renowned artist and entertainer Justin Timberlake, MasterCard will be surprising cardholders and inspiring them to give, get and share Priceless Surprises. Here’s a little preview:
“The success of Priceless is driven by the campaign’s ability to create emotion, influence behavior, unite people and touch upon consumer passions,” said Raja Rajamannar, chief marketing officer, MasterCard. “Priceless Surprises is an evolution from celebrating priceless moments and enabling priceless experiences to inspiring Priceless in new and unexpected ways.”
With a “surprise” it truly becomes about the individual and their experience and that’s where we want to play as a brand. It’s about how we touch our cardholders individually in a way that is meaningful to them. This is something we’re doing not only through our marketing and advertising, but also through our products and solutions. As a company we’re focused on driving forward innovations and advancements in payments that help to drive a more meaningful consumer experience and enhance the safety, security and convenience of every transaction.