This year MasterCard took home an unprecedented number of Midas Awards for the World’s Best Financial Advertising. Earning 12 Golds, 13 Silvers, and 21 Certificates, MasterCard was recognized for its Priceless marketing efforts around the world. Read the full press release.
“Priceless was founded in the timeless insight that experiences matter more than things. We’ve been able to not only keep that truth alive, but also give it new meaning through new technologies,” said Raja Rajamannar, chief marketing officer, MasterCard. “These awards reflect how we’re able to maximize the opportunities presented by the mobile and social revolution, while driving greater loyalty and affection for our brand.”
Earlier in the year, the impact of the MasterCard brand and the company’s efforts to connect with consumers and businesses was also recognized by several outlets, including:
- Forbes: World’s Most Valuable Brands
- Fortune: Change the World
- Millward Brown: BrandZ Top 100 Most Valuable Global Brands
- CoreBrand: 100 Most Powerful Brands
- FutureBrand: Top 100
Over the past few years, MasterCard has evolved Priceless from a singular advertising campaign to a holistic marketing platform that includes Priceless Cities, Priceless Surprises and Priceless Causes. In the process, it has gone beyond celebrating special moments to co-creating new experiences with MasterCard cardholders in real-time. In doing so, it has leveraged the latest in social and digital technologies to expand beyond the TV to across multiple screens, channels and content forms.