As a continuation of MasterCard’s partner-led business focus, we are introducing MasterCard Optimization Solutions, a new platform exclusively for MasterCard issuers offering valuable resource tools to help partners drive more business out of existing portfolios.
Targeted to small-sized issuers, MasterCard Optimization Solutions is unique to the market because it delivers immediate and personalized performance analysis at no cost. MasterCard Optimization Solutions provides business portfolio evaluations against competitors and customized recommendations on how to stand out in an increasingly competitive payments landscape.
In the Optimization section of the platform, users can immediately review their portfolio’s performance versus benchmarks in order to highlight areas of excellence and potential areas for improvement. The section offers users real-time analysis of their consumers’ card spend versus a competitive benchmark set and includes measures such as spend per active account, depth of merchant categories, and e-commerce.
The analysis is tied to customized recommendations tailored to their needs to help guide issuers toward the most efficient and effective focus areas to improve business results. Customized recommendations to address underperformance include fraud tools, digital payment technologies and personalized marketing campaigns that are market-proven, ready to implement and priced to fit all budgets
“Strategically investing in tools to grow our partners’ businesses is a priority for MasterCard. We have been listening closely to our issuers and working with them to understand what they need to be successful,” said Cheryl Guerin, group executive, Global Products and Solutions. “We’ve created this consultative tool with intuitive functionality to help our partners achieve their goals.”
Additional functionalities of the tool include:
- Marketing Materials
Here, partners can access, review and download marketing and product related resources ranging from the latest in MasterCard’s turnkey promotion opportunities to industry best practices.
- Thought Leadership
In this expanded section, issuers will have direct access to industry experts and MasterCard executives, and will be able to review relevant infographics, recent webinars on a variety of timely topics, white papers, and a calendar of industry events at which MasterCard will have a presence.
Issuers can access MasterCard Optimization Solutions using their existing credentials for the MasterCard Marketing Center or can quickly and easily register if they are new users. For more information, click here.