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Smart Technologies Keep Citizens on the Move in Emerging Market Cities

Population growth and congestion in emerging market cities is fueling demand for ‘smart city’ technologies among consumers in Brazil, China, India and Singapore, according to a new report from the Future Foundation, commissioned by MasterCard.

Connecting Cities_EmergingThe report, ‘Connecting Cities: Mobility Unlocking Potential in Emerging Markets,’ finds that governments and citizens in some of the world’s fastest growing economies are recognizing the power of data in providing more personalized transit solutions.

The report found that:

  • Over half of urban dwellers surveyed are happy to share their user data to improve urban mobility in their city, with citizens in China (59%) and India (53%) most keen.
  • Less than one in seven (14%) of those polled do not want to share their behavioural data in any circumstances.
  • More than four-fifths (81%) want a service that monitors their travel route and advises them on suitable alternative travel options when necessary.  Appetite is strongest in India (90%), with Brazil (85%) and China (77%) following closely.
  • The use of travel apps is growing rapidly, with citizens surveyed in India (37%) and China (34%) already using smartphone travel apps at least once a month.
  • There has been a step-change in behavior across all the markets surveyed, with on average more than 60% of people claiming they have increased their walking, cycling and use of public transport.

Hany Fam, President, MasterCard Enterprise Partnerships, commented: “Efficient transport networks are crucial for inclusive and sustainable economic growth. The findings of this report should encourage cities and transit operators across emerging markets to unlock the power of data when developing new services.  Leveraging our global brand, network and technology and working in with leading partners including Cubic Transportation Systems, Masabi and Parkeon MasterCard is already helping cities such as London, Chicago, Athens and St. Petersburg to create a more seamless transit experience for residents and visitors while unlocking powerful efficiencies that can be reinvested into new infrastructure.”

To access the report in full, please click here.